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Head of Marketing

2 months ago

Cardiff, United Kingdom BGI Full time

Head of Marketing / Marketing Director [£70,000PA]


If you’re looking for your next big challenge, with significant progression opportunity, you may have just found the right place..


BGI (Bright Group International) is a collection of nine companies, made up of a diverse variety of brands that service markets from AI, to legal, to manufacturing and with annual revenue is excess of £165M. Born in Cardiff in 2007, but now with offices across the UK, USA and Middle East; the Group is a mixture of 16-year-old businesses and start-up brands, servicing SME & enterprise clients.


Due to planned rapid expansion, a brand new role for a creative and driven full-stack Head of Marketing/Marketing Director to come into the business and help shape the next stage of growth is required - reporting into the Chief Revenue Officer (who comes from a marketing background).


This role will be responsible for the entire marketing function in a complex group, with a diverse collection of brands at different levels of maturity. The department is at the beginning of its new stage of growth; so will require someone who can think strategically but predominantly still be hands-on in the medium term.


There will broader support within the Revenue department, of which this would sit, from an early-stage RevOps, Technology & Data function.


This is a hybrid role, plus occasional travel to other offices in the UK, New York & Dubai. The ideal candidate will be based in Bristol or Cardiff, but we consider those based in London.


Purpose of the Role

  • Build & execute a marketing strategy for multiple brands
  • Establish the next stage of the marketing function, within the wider Revenue department
  • Support the growth of the Group, including established and start-up brands
  • Enable & optimise revenue generation through marketing activity


Required Skills & Experience

  • Expert in digital marketing, strong in events, content and community
  • Worked in a multi-brand group, or a business with multiple different audiences
  • Has built/developed brands for technical or complex markets (technology, legal etc)
  • Marketed to enterprise-level organisations
  • Worked in a start up-like environment, or in a rapidly-growing business
  • Built or led a multi-functional marketing team from the ground up


Ideal person

  • Success with ABM-led strategies
  • Built an inbound revenue engine from scratch
  • Wants to work in a growing business, where it isn’t all figured out
  • Comfortable with strategic prioritisation, and zoning out the noise to work on what really matters
  • Able to clearly articulate a vision
  • Enjoys high levels of responsibility, accountability
  • Demonstrated entrepreneurial flair