Senior Marketing Executive-ftc
2 weeks ago
The Opportunity
Shawbrook is a new type of specialist financial services company, combining the relentless focus on customer service and innovation you would expect from a fintech with the expertise and certainty of a bank. Shawbrook is driven by a purpose to solve complex problems that unlock opportunity for its rapidly growing customer base of over 300,000 UK consumers and businesses.
Our success would not have been possible without our Team. Our people differentiate us from the competition through their deep sector knowledge, they are the life force of our business.
Join Shawbrook because you:
- Want to help us deepen our industry sector knowledge, combining technology alongside the best banking brains
- Want to build a bank for the future and be part of our digital transformation journey that will enable customers & businesses to thrive
- Want to continue to grow professionally. We encourage you to grow and be the best version of yourself
- Care about sustainability? We want to be better for our people, environment, and society
- Bring passion and enjoyment to your work. You’ll work hard but you’ll have fun too
The Role & Responsibilities
This is an exciting opportunity to join the fast-growing SME Lending Division of Shawbrook Bank, supporting the delivery of the marketing plan across a wide range of channels, markets, and activities.
The role-holder will be responsible for the delivery of a wide range of marketing materials; designing and implementing digital marketing campaigns; developing a range of content including social media posts and video; evaluating marketing performance; and monitoring of the marketing budget. The role will also provide opportunity to take on specific responsibilities and projects to enhance customer experience.
Key relationships/interfaces:
- Marketing agencies and other suppliers
- Product and sales teams across our core business units
- Legal & Compliance teams
- Central Marketing Team
- Finance Department
- Working with external agencies and the Marketing Team, manage the delivery of a range of B2B and B2I marketing materials and collateral including advertising, brochures, newsletters, website content and customer communications
- Work with Marketing Manager and across the division on specific projects to enhance customer experience and understanding
- Support with arranging of SME Lending campaigns and events, from planning, content preparation and distribution to providing analysis and reporting on completion of activities
- Ensure all marketing and communications materials are engaging on brand and effective by employing a considered approach to briefing work and evaluation
- Help to drive the creative process across advertising and PR to differentiate Shawbrook‘s products and services
- Manage internal sign off processes for marketing materials including Compliance and GE&H approvals and record keeping
- Manage the creation of appropriate content for the website, our social channels and across a range of PR activities
- Work with the internal comms team to ensure the efficient flow of information about our marketing activity across the Division
- Support Communications and Sponsorship colleagues with activity and material for Real Estate, Consumer or Saracens sponsorship, where required
- Communicate and escalate potential issues/risks in a prompt and effective manner
- Manage internal sign offs to ensure all marketing materials are compliant with FCA regulation
- Help maintain activity and spend tracker and invoicing process to maintain up-to-date view of investment
- Produce dashboard and/or adhoc analysis of marketing investment (e.g., spend by channel/market/product)
The Person
- Ideally degree educated in relevant discipline (Desirable)
- CIM or IDM qualified (Desirable)
- 2+ years marketing experience within a B2B or B2I environment, ideally in finance or professional services
- Proven experience of managing agencies and 3rd party suppliers
- Able to provide examples of web, social media or other marketing content, campaigns, or collateral that they have produced - Experienced across the events and advertising space
- Extremely well organised with ability to run multiple projects and engage with multiple stakeholders
- Computer literate (good knowledge of MS Office suite - Excel, Word, Power-Point)
- Strong editing and copywriting skills
- Excellent command of the English language and ability to accurately proofread
- Analytical and comfortable dealing with numerical data
- Eye for design - ability to work with design concepts and give feedback to suppliers
- Content Editing/Publishing platform experience (e.g., Umbraco) desirable
- Adaptable and flexible
- Excellent verbal and written communication skills.
- Ability to work as part of a team
- Excellent planning and organisational skills
- Enthusiastic “can do” attitude
- Able to work under pressure and to tight deadlines
- Accuracy and attention to detail
- Professional, well presented
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