Customer Insight Analyst
7 days ago
**CUSTOMER INSIGHT ANALYST**
**UP TO £48,000**
**LONDON**
Leading company in the media space is looking for a Customer Insight Analyst to join their analytics function.
**THE ROLE**:
The Customer Insight Analyst will have the following responsibilities:
- Developing key metrics that provide diagnostics to the wider business on the health of customer base particularly in regards to acquisition, retention, reactivation etc.
- Developing business cases that incorporate the financial benefit of various customer behaviours and the potential return on investment from various initiatives and new products.
- Building customer profiles, segmentations and behaviour predicting models to plug into our Customer Relationship Management (CRM) function
- Socialising the value of the customer through the development of user friendly visualisations, dashboards and presentations for non-technical audiences
- Measuring the effectiveness of campaign activity and cross-channel marketing initiatives to provide customer level insights for future targeting efforts
**YOUR SKILLS AND EXPERIENCE**:
The Customer Insight Analyst will have the following skills and experience:
- High proficiency with one or more coding languages such as R, Python, Matlab, and also in SQL
- High proficiency with one or more data visualisation tools such as Tableau, PowerBI, QlikView
- An inherent curiosity for understanding drivers of customer behaviours
- You will be able to respond to business needs by identifying appropriate statistical methodologies and presenting insight
- Excellent communication skills and will be able to present findings to senior stakeholders
**THE BENEFITS**:
**HOW TO APPLY**:
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