Customer Marketing Strategist
5 days ago
_**We are thrilled to be welcoming our newest Marketing Strategist to our Chester Head Office**_
We have experienced a **rise in bookings following a boom in the UK staycation industry** meaning **we are busier than ever,** reaching record numbers for bookings and setting our sights on becoming **the UK's number one holiday letting agency**
To meet the demands of this busy booking season, we are expanding our team like never before and are growing at a rapid rate across almost every department including our **Marketing Team** who have been **crucial in promoting the business throughout one of our most successful years and beyond**
We are now seeking**the best Marketing talent to join us as our newly-formed Customer Marketing Strategist** within our ambitious **CRM Team**
We are hugely proud of our **successful CRM team responsible for driving maximum value from our Sykes Cottages group database.** Undergoing a **newly-defined vision,** our drive is to **know our Customers so well that we can always connect with them,** wherever they are in their journey with us.
As our newest **Customer Marketing Strategis**t, you will work towards this CRM vision and the **development of the Sykes Group database strategy**making this the **perfect opportunity for those looking for their newest career challenge**, who can hit the ground running developing their existing skills whilst working alongside **some of the most passionate Marketing talent in the North West.**
**You will bring the following skills and experiences to this position**:
- Leading, managing and overseeing the successful delivery of CRM projects.
- Commercially minded, naturally inquisitive and accustomed to uncovering meaningful insights, especially from data, that can be leveraged to connect with customers through their journey with us.
- Planning detailed customer journeys and overseeing the delivery of high quality automations
- Interpreting, reporting and explaining results to the team (and how you're acting on them)
- Adept at writing clear, inspiring briefs for designers, writers and automations teams
- Focused on measurement, performance and optimisation**:
- Stakeholder engagement and collaboration**
The following will give you a real advantage**:
- Previous experience of using the Salesforce Marketing Cloud suite of products**
- ** Detailed knowledge of GDPR and PECR**:
- Working in a high-paced, driven environment**:
- Experience in the UK travel sector**:
- Familiar with Miro or equivalent journey planning platform
**If this seems like something you can get your teeth into, keen to get kickstart your next exciting and dynamic role or interested in making your contribution to our new marketing vision, we want to hear from you
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