Senior Marketing Executive

3 weeks ago

Woking, United Kingdom Fernox Full time

**Business Overview**:
Through the innovation of specialty chemicals MacDermid Enthone Industrial Solutions provides advanced surface treatment solutions for the automotive, electronics, construction and industrial industries. We serve all global regions and touch every surface for manufactured goods which are both visible and invisible to the end user through our MacDermid Enthone and Fernox brands. Our solutions are leading our customers, our industry and the markets we serve to a profitable sustainable future. MacDermid Enthone Industrial Solutions is a business unit of Element Solutions Inc (NYSE: ESI). Element Solutions Inc is a leading specialty chemicals company whose businesses supply a broad range of solutions that enhance the products people use every day.

**Job Purpose**:
This role is to assist and report to the Marketing Manager Europe in the development and implementation of MacDermid Enthone Industrial Solutions and Fernox Brand marketing strategy and product launch plans with responsibility for designated global markets. Covering all areas of the marketing mix, the focus of this role is to expand and strengthen the MEIS brand in key territories. The challenge is to align the marketing activity with the requirements of the geographical business area and product focus with specific attention to the cultural, educational, and business requirements of the target markets.

**Responsibilities**:

- Contribute to the development and execution of the strategic marketing plan for the growth and development of the MEIS business and constituent brands in the designated markets.
- Define and implement integrated marketing strategy, inclusive of digital tactics and marketing activities for all identified countries to deliver the agreed strategic goals.
- Coordinate the design and production of MEIS on and offline product collateral and technical data sheets, POS material and display graphics, inclusive of photography, video and presentation materials to serve target markets, ensuring brand identity, compliance with regulations and legislation are met together with independent approvals and accreditations.
- Coordinate the content, design, translations, and development of marketing communications collateral.
- Liaise with external agencies, designers, photographers, and suppliers to ensure timescales, budgets and briefs are met and delivered to the agreed job specification.
- Work with the external PR and social media agency's.
- Maintain Marketing Basecamp data and processes, purchase requisition documentation and invoicing.
- Support sales team on trade marketing, channel support and sales promotions through the OEM, distributor and merchant network.
- Liaise with Sales Country Managers, Product Management, Technical, Operations, and Production regarding packaging, H&S, PDS updates and other amends to the MEIS product range as necessary.
- Assist in managing key projects such as new product launches, events, & local and international exhibition programme.
- Feedback information to ensure the website content communicates effectively the MEIS brand messaging & guidelines.
- Review & analyze campaign and general marketing metrics to optimize performance.

**Requirements & Qualifications**:

- You must be a proven B-2-B enterprise sales and business development leader with 10+ years of professional outside sales and business development experience.
- Experience selling at Automotive OEMs and their T1 and T2 supplies is a must. Experience selling technical solutions that involve Light Weighting, and Functional/Decorative Coatings is a major plus.
- You must have a successful track record selling in a solution-oriented, high-tech products and services, long-term contract model. You must be able to demonstrate that you have consistently exceeded sales goals in major/strategic account management roles where skillful planning and execution are critical to success.
- You should be comfortable following a consistent team-based sales process and methodology for strategic account management planning - where account planning horizons could span 3-5 years and new opportunity sales cycles could last 6-18 months.
- You must be a high-energy, high-character, entrepreneurial professional with an unwavering commitment to excellence for yourself, the customer, and your employer. Professional image along with extraordinary organization, leadership, communication, and presentation skills are a must.
- You must be passionate, self-starting, and resourceful with a willingness to work as a part of a small, growing team. This is a fast-paced industry and environment; therefore, you must be self-managed and adaptable to change and growth.
- You must be assertive with exceptional relationship and networking skills. You must have an executive presence and be politically savvy to expand relationships to upper and senior-level management within our strategic accounts.
- You should be comfortable-with (and desire) an aggressive, highly

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