Demand Generation Specialist

2 months ago


Manchester, United Kingdom Amazon EU SARL (UK Branch) Full time

Experience with business development, partnership management, or sourcing new business
- Bachelor's degree
- Proficiency using CRM software (Salesforce or other) and Outlook

Amazon has spent years building one of the world’s most efficient and optimised supply chains. Meet the Amazon Multi-Channel Fulfilment (MCF) team, who are leveraging this supply chain to deliver best in class services for customers and clients. Our vision is ambitious - to fulfill orders for every customer in the world, regardless of where the transaction occurs.

As a Demand Generation Specialist, you will have the opportunity to help merchants make the transformational move to Mulit-Channel Fulfilment (MCF).

Key job responsibilities
Your primary responsibilities will include using intelligent prospecting to identify, create and qualify opportunities, working with sales to ensure the opportunity is understood and next steps are clearly defined. Once qualified, you will use an opportunity management processes to ensure that opportunities are handed off to appropriate sales resources in a timely, merchant friendly manner.

Demand Gen is a critical function within the lead and sales process, with its mission to profile, nurture and qualify leads generated from various events, campaigns and activities.

**You will**:

- Build a stronger MCF leads database by researching existing MCF leads to create a detailed view of the customer’s need for fulfillment solutions and the sales opportunity.
- Nurture leads with information/campaigns to increase their understanding of MCF services and/or our partners and unique differentiators with relevant customer use cases.
- Move leads from warm or little interest to active interest; education to consideration.
- Through nurture efforts, create higher value leads resulting in higher conversion rates.
- Work closely with stakeholders to achieve team goals.

London, GBR | Manchester, GBR
- Experience and record of success in an outbound account management or prospecting role in B2B environments, preferably in a solution/technology-related environment
- Experience working with ecommerce merchants on fulfillment solutions;
- Navigating prospective accounts from and into a senior executive level to identify new customer opportunities in a focused market space



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