Senior Integrated Campaigns Specialist

2 weeks ago

Greater London, United Kingdom Salt Recruitment Full time

Salt is collaborating with a Global Leading Travel Client as they seek to hire a passionate Senior Integrated Campaigns Specialist for an immediate starting, 12 month contract role. In this exciting position, you will oversee responsibility for planning, execution and measurement of data-driven and highly personalised automated integrated marketing programs and be focused on value delivery through the partner journey.

You will take a deep dive into the tools and processes used to provide delivery at scale. Working across a wide range of internal stakeholders, you will partner with the automation and analytics teams to support in developing and defining the program goals, requirements, deliver program strategies through to deployment.

**Key Role Requirements**:

- Translate business objectives to specific, meaningful, and measurable program goals for relay back to key internal stakeholders
- Support alignment between data science, product, analytics, and marketing teams on program plans
- Liaise with content teams to create assets meeting marketing personas’ needs and preferences
- Work with analytics and revenue management teams to establish, forecast and report against key success metrics
- Support with the rollout of multi-channel testing programs
- Work with marketing ops and analytics to set up A/B testing on live automated campaigns to drive results

**Key Skills Required**:

- B2B / B2C marketing automation programs driven by customer data
- Experienced in building omnichannel and dynamic marketing campaigns
- Possess strong project leadership skills and proven experience in successfully delivering sophisticated customer focused marketing programs.
- Deep understanding of campaign management and demand creation processes.

**Job Information**:

- Job Reference: JO-2304-333224
- Salary: £300.00 - £380.00 per day
- Salary per: day
- Job Duration: 12 Months
- Job Start Date: ASAP
- Job Locations: Greater London
- Job Types: Contract

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