Paid Media Executive
4 weeks ago
Opportunity information
Salary £22000 per year
Duration 15 months
Advert closing date 10/05/2024
Description
For this entry level role, we’re looking for a graduate who’s driven and focused to join the team as a Paid Media Executive. The role will include the training required to start your marketing career.
There will be a hybrid approach - with theory learnt through courses, training provided by the team, and practical knowledge built up over time with hands-on work in client accounts. We’ll start with digital marketing fundamentals, then Paid Search and then Paid Social.
**Key elements of the role include**:
- Learning fundamentals of digital marketing & customer acquisition. As a Paid Media agency, all of our campaigns have an acquisition goal (new customers, purchases etc.) as your role will be to ensure campaigns are delivering against this - making suggestions for optimisations & ideas for new tests
- Analysis of campaign performance at a granular level, beyond the first KPI
- Working with the Paid Media & Client Services team to drive client strategy forward to achieve goals
- Managing clients’ monthly budgets and providing upcoming forecasts, including month end finance reporting
- Understanding client KPIs, identifying nuances of their services and finding new opportunity for growth
- Regular reporting on campaign KPIs and performance, combined with data analysis to make with recommendations on onward activity and strategy
- Educated to degree level
- Excellent written and vocal communication
- Proficient in Microsoft with a particular focus on excel
- Strong interpersonal skills, and someone who thrives in team environments
- Independent learner, who’s driven to develop themselves quickly
Entry requirements
- 5 GCSEs grade A*-C/9-4 or equivalent (including English and Maths)
- Educated to degree level (Desirable)
Training to be provided
You will undertake the ground breaking Apprentify Advertising and Media Executive Level 3 apprenticeship.
We have designed our programme to offer you 2 distinct routes to focus your career path and specialise in areas such as Social Media or Search Engine Marketing. These paths are designed to jump start your career and make you stand out in a competitive field increasing your future earning potential.
During the 13 months of training you will learn cutting edge theory and industry practice across nine units:
- The Advertising and Media Industry
- The Agency Environment #1
- The Agency Environment #2
- The Advertising Landscape
- The Advertising Lifecycle
- Media Planning and Buying
- Data and Metrics
- Creative Production and Branding
- Legal, Regulatory and Ethical Considerations in Advertising
- Principles of Negotiation
You will also complete your IPA Foundation Certificate from The Institute of Practitioners in Advertising (IPA). During this qualification, you will gain an essential overview of all areas of advertising, understand consumers, their motivations and how to influence purchasing decisions through the science of choice, learn how to write strategies that sell, the roles of different media and how to use data and how to measure the success of your work.
In addition to all of the above, all of our applicants will go through our Assessment Centre. This exclusive session is designed to identify your digital strengths and weaknesses to help us match you with the perfect employer and the perfect role to start your career in the best way
Things to consider
- Generous Holiday Allowance
- Birthday Day Off (additional)
- Generous Salary/ Bonus scheme
- Company Pension Scheme
- Personal development opportunity
- Office Socials / Nights out
- Hybrid working week - minimum 2 days in London office
Skills required
Array
Future prospects
Permanent position on successful completion of the apprenticeship
Hours per week 37.5
Working week Monday - Friday
Apprenticeship standard Advertising and media executive (Level 3)
London, London, England, EC4Y 0AY
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