Social Media Lead

4 weeks ago

London, United Kingdom The Copy Club Full time

We are now expanding the Fussy family and are looking for a bright and passionate **Social Media Lead** to manage and grow our social channels.

This is a super exciting opportunity to join a disruptive startup through an exciting period of growth and to build a community around the brand.

**Responsibilities**
- To champion social media and communication across the business.
- To bring a **growth mindset to building an engaged community **around the brand: people within our target audience that share our values.
- Grow presence across different social media channels and expand focus from Instagram to other channels.
- Work with the senior leaders to set the o**verall content and social strategy.**:

- **Creating a content calendar, **more detailed channel plans, and developing a plan for weekly customer **newsletters and blogs.**:

- Being engaging, funny, responsive, and of the moment to create viral and shareable moments.
- Use your platform knowledge and creative skills to create boundary-pushing, **ATTENTION-GRABBING social content **using the latest affordances on each channel.
- Bringing fussy’s product offering to life creatively to drive sales.
- Managing and promoting **user generated content.**:

- Identify and work with journalists and writers to produce engaging blog content.
- Identity new and interesting ways to operate on social or new channels for example **podcast or IG live.**:

- Assist when required with **new product shoots, including writing creative briefs and contributing to storyboards and mood boards and any other logístical requirements.**:

- **Explore influencer marketing **and with Founders help to develop and execute our approach. This will include looking at which influencers to engage with analysing their engagement rates and competitor analysis.
- Manage customer advocacy programs (for example VIP group on facebook)
- Explore partnership and collaboration opportunities within direct-to-consumer and sustainability sectors to grow brand presence.
- Responding to any DMs quickly and calmly and carefully dealing with customer and tech issues, if needed

**Who you are**
- You will love social and where it intersects. You will know your hashtags from your hashbrowns and your Gen Z’s from your Generation Alpha’s (we had to google that).
- Experience within a similar role in social media
- **Experience developing content for SEO.**:

- **Superior grammar, spelling, and copy skills.**:

- Experience in coming up with creative concepts.

**Experience in working for a wellness**, personal care or beauty brand is a bonus. Experience with direct-to-consumer brands and marketing is even better. Or maybe you have a passion for D2C and have one too many subscriptions.
- You will have a **keen eye for detail**, able to **deliver regular weekly reports **and updates, to a high standard. You need to know how to use a spreadsheet.
- You should be a **self starter**:

- **Strong copywriting skills.**:

- Ability to use **Adobe suite such as photoshop or illustrator **is a bonus. Or the willingness to learn.

**Salary**: £28k up to £40k DOE
**Logistics**: Bethnal Green office with hybrid hours (2 days in office/3 WFH is preferred)

**Perks**:
25 days annual leave + bank holidays

Unlimited Fussy Products

Mental health days -> for when you aren't feeling you

Charity days -> go follow your passions

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