Senior Demand Generation Manager

2 days ago


Shoreditch, United Kingdom Patchwork Health Full time

What is Patchwork?

Developed by clinicians for clinicians, Patchwork Health was founded in 2016 and is an end-to-end workforce management solution built from the ground-up for all health and care staff. With our cutting-edge technology and truly caring experts, we partnerwith NHS and other healthcare providers to deliver sustainable outcomes for clinicians, employers and patients. We currently work with over 70 hospitals across 250 sites to solve the healthcare staffing crisis in the UK.

The role:
You will be responsible for supporting our B2B sales activities by building and executing demand generation programs that drive qualified leads, fill/accelerate new business pipeline, and grow existing customer revenue.

To start with, you will have one direct report for events management, and over time will grow the team to add specialised capabilities such as digital/paid marketing, conversion rate optimisation, and customer marketing. You will work alongside our Brandand Product marketing teams, to deliver well integrated and effective marketing initiatives.

**Responsibilities**:

- Develop and implement multi-channel and multi-touch demand generation and ABM programs to drive leads and revenue
- Understand our Ideal Customer Profiles, Buyer Personas, and Buyer Journeys. Create effective campaigns and messaging to acquire and move them through the funnel as effectively as possible
- Collaborate with marketing (Product, Brand/Content, Design) and other teams (Revenue Operations, Sales, Customer success), to build campaign strategy and assets
- Have clear objectives for all activities, along with measurement and communication of results that are focused on improving volume/conversions through various stages of the funnel
- Regularly optimise channels, campaigns, and tactics through testing and experimenting. Also evaluate new ways to reach our target audience.
- Be data driven and own analytics/metrics for demand generation and optimisation
- Do whatever it takes to make Patchwork succeed

Ideal Profile:

- Expertise in end-to-end and full funnel campaign development, implementation, and measurement
- Track record of successfully launching and scaling demand generation and ABM programs, that drive business impact and hit lead/pipeline targets.
- Hands-on experience with marketing automation platforms, CRM systems, and other marketing technology tools.
- Exceptional prioritisation, project management, and communication skills, with the ability to manage multiple, competing projects and drive cross-functional alignment.
- Great writing skills, for both internal and external communications.
- Bias to action with the ability to work in a fast paced and ambiguous environment
- Friendly, down to earth, positive, and collaborative demeanour

**Benefits**:

- Support remote/flexible working environments
- Dog friendly office
- 24 days annual leave with the option to carry up to 5 days over
- Cycle and Tech loan scheme
- Access to Perkbox
- EMI Shares Options
- Parental benefits through Poncho
- Salary advances with our financial wellbeing partner, Wagestream
- Free therapy, counselling and other wellbeing services through our Employee Assistance Programme: Health Assured
- Trained Mental Health First Aiders in the business
- Weekly Lunch & Learn
- Monthly Culture Club: Diversity talks, cooking workshops, book clubs
- £250 per employee assigned to Learning & Development



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