Media & PR Officer

7 months ago

Birmingham, United Kingdom Midlands Arts Centre Full time

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**Principal Purpose of Post**

The Media and PR Officer is responsible for ensuring that Midlands Arts Centre promotes and advocates its mission, objectives and activities as effectively as possible, to a range of internal and external stakeholders.

The post holder will work closely with the Marketing team and other relevant departments including the Chief Executive & Artistic Director and the Development and Commercial teams to maximise public engagement with MAC and to raise the profile of its charitable and commercial activities.

**Key Responsibilities**

**Press and Media**
- Producing and circulating timely and appealing press releases, liaising regularly with regional/national media contacts and responding efficiently to requests for interviews, statements and publicity photos
- Pitching articles/interviews and securing positive media coverage (news stories, opinion pieces, features, reviews, listings and other editorial coverage) to showcase the breadth and diversity of MAC’s artistic programme and commercial offer and their respective benefits to audiences, visitors, clients and funders
- Maintaining a database of key media contacts and sector influencers, building constructive relationships that capitalise on their reach
- Collating press coverage through MAC’s cuttings service and producing statistics/data for internal and external (funder) reporting
- Staying alert and informed about external media stories and the wider news agenda and actively seeking out new PR opportunities for MAC.
- Identifying opportunities to submit entries for industry awards that strategically support MAC’s public profile and compiling material for submissions with input from the wider team

**Communications and advocacy**
- Maintaining a comprehensive, up-to-date VIP list - producing and managing invitations for MAC’s season launches and other corporate hospitality/networking events
- Working closely with MAC’s Development team to create and deliver engaging public campaigns that support MAC’s fundraising objectives and obligations, including accurate crediting
- Capturing case studies and evidence from programme activity to support lobbying, influencing, commercial and fundraising activities and general PR
- Working closely with senior management to support and facilitate crisis communications
- Working with MAC’s Marketing team to produce, deliver and analyse public surveys to inform MAC’s strategic activities
- Producing MAC’s monthly staff newsletter and other internal comms as required
- Working with MAC’s Creative Digital Producer and external photographers as required, to capture key events and ensure that MAC has a comprehensive, high-quality and well-organised image bank

**Social media and digital profile**
- Working closely with the Marketing team to create fresh, engaging content for all of MAC’s social media channels, strategically balancing posts across a busy schedule and measurably increasing reach and engagement
- Tracking and sharing insights from social media analytics/website analytics to inform and influence marketing and other activities
- Actively monitoring and responding to online review sites to support a positive reputation for MAC
- Ensuring that MAC events are featured on popular event listings sites, groups and forums
- Ensuring that news items and other (non-programme related) sections of MAC’s website (e.g sustainability, access, Board) are up-to-date and engaging

**Brand**
- Working collaboratively with the Marketing team to ensure that key messages are communicated in a clear, concise and consistent tone, using the most current terminology and with a strong consideration to accessibility
- Supporting the Marketing team to ensure correct and effective use of MAC’s logo and brand internally and externally

**General**
- To participate in training and development activities as required and to assist with the training and development of colleagues as appropriate.
- To undertake any other duties which may be required from this post.

**Equal Opportunities & Diversity**
- All staff are expected to further, promote, and ensure the implementation of, the equal opportunities and diversity policies of MAC.

**Equal Opportunities & Diversity**

All staff are expected to further, promote, and ensure the implementation of MAC’s equal opportunities policies.

Our commitment to diversity and equality is a long-standing one. Our aim is to ensure that MAC’s work draws on and reflects the full range of backgrounds and perspectives to be found in the communities we serve.

**Note**

This job description outlines the principal responsibilities and duties of the post holder. It is not meant to be, nor is it, an exhaustive list of specific responsibilities and duties. The post holder will be expected to undertake any other duties which could reasonably be expected as being within the remit of the post and which arise out of changes in legislation, regulations, ord

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