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Media Planner/ Buyer

3 months ago

London, United Kingdom Havas Lynx Group Full time

**Media planner/buyer (healthcare)**

**Manchester/London**

What if your expertise could help someone, somewhere, to live a better life

Helping children living with juvenile idiopathic arthritis to communicate their pain, giving people with psoriasis their confidence back, shocking 2.3 million HCPs into taking action against second heart attacks to proving to the world that eczema isn’t a skin condition.

Havas Lynx Group is a creative communications agency dedicated to changing the way the world does healthcare communications for the better. We are committed to bringing about change.

Change informed by experience, driven by innovation and proven in delivery. We work alongside healthcare professionals, patients, carers, and pharmaceutical brands to overcome the complex challenges of modern healthcare. Our work blends strategic insight and deep scientific understanding with creativity and digital innovation, delivering healthcare campaigns and solutions that really make a difference to people’s lives.

We’re a team of over 500+ people in Manchester and London, with a history of over 35 years and an ever-evolving future. You can get a feel for the #LYNXLife via YouTube, #LYNXLife playlist, Instagram, Facebook, LinkedIn and Twitter.

Everything this company achieves, every life it saves, every penny it makes, every policy it changes, every award it wins, is down to everyone that works here.

**Our role**

The role of Media Planner/Buyer will see you sit in the Amp, our Analytics, Media and Performance team. You will work in Media activation and investment team to plan and buy the media space for the global media campaigns for our clients. You will use your expertise to secure the best placement and price for our client’s media campaigns.

We are looking for media planning and buying specialist with experience of digital and publishing. Someone who is passionate about the opportunities that come from data and technology, and eager to find insights to inform and back up their planning recommendations and proactively seek out learning opportunities to further develop their thinking.

**Role responsibilities**
- For this position, you will take high and wide level of responsibility in the planning and buying delivery of HCP/Endemic campaigns across our Client(s)
- You will be trusted to produce accurate work and prioritise tasks
- You will have excellent relations with the wider team and Havas network, working together on response to briefs, covering areas of cross over to avoid duplication and maximise opportunities
- You will work with the client account team to ensure plans have clear KPIs and briefs that include all the required information
- Your plans will consider new products, account for growing trends and structured to deliver the campaign objectives
- You will negotiate the best price, quality, and placement of advertisements on behalf of our clients for their media campaigns
- You will keep up to date with fluctuations in popularity ratings and developments in the industry to ensure we are ahead of our competition
- You will maintain good relationships with the market to ensure that Havas Lynx is a priority trading partner.
- You will be expected to be abreast of latest industry developments and opportunities
- You will be able to secure the most innovative solutions from our partners
- You will manage media bookings ensuring they’re on budget and achieve ROI
- You will track, measure, and report on the campaign performance, analyse performance data, and develop action plans to course
- You will continually monitor and amend the campaigns as necessary based on performance and work with your team to communicate pre-and mid campaign updates that manage expectations so there are no surprises later from the client’s perspective
- You will produce campaign reports that sell our work and demonstrate our expertise and knowledge

**What you can expect from us**

A supportive and challenging environment in which you will have the opportunity to learn, grow, and make an impact that matters. We put a huge investment into #LYNXLife and our #LXAcademy internal programmes. It’s a unique initiative that aims to reward hard work, reduce pressures, and ensure that we can all enjoy our time at Lynx. Our strategy is to build capabilities internally and inspire the best talent, so we can continue to deliver on our mission.

You can also expect a whole host of benefits, including:

- Hybrid Working
- Starting holiday allowance of 28 days annual leave + Bank Holidays, with increasing allowance connected to length of service
- Option to buy, carry or sell holidays
- Early Friday finish throughout the year
- Seasonal working hours
- Enhanced family leave, pay and return to work benefit scheme
- Extensive L&D support
- Sabbatical opportunities
- Season ticket interest free loans for travel
- Cycle to work scheme
- Life insurance (4x salary)
- Company pension scheme
- Fully compensated company events
- Voluntee