Paid Search Associate Director

3 days ago

Acton, United Kingdom Zenith Global Full time

**Company Description**

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solvecomplex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staffworldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.

**The Client**
Electrolux is a white goods company. Their mission is to create better living, and they have done this for 100 years. They strike the right balance between brand building and ecommerce, having recently launched their own D2C platform.
The European team is located in Stockholm. This year they have bolstered their media team with new leadership and additional team members in order to accelerate their centralisation ambitions.
The Zenith performance team activates Webshops (spare parts), D2C (but appliances direct), Warranties & Services and Always On, meaning we have the opportunity to implement a variety of different strategies and the budget to make a difference to the bottomline.
- Develop paid search program strategies and analysis for the client on a global scale (e.g., identifying target audience, geographic, timing/scheduling strategy)
- Demonstrate a strong understanding of the client’s products, competition, industry and marketing objectives; and be able to translate them into search strategies.
- Deliver media strategies, and oversee the local leverage of these strategies into a best practice media recommendation
- Use a strong knowledge of SA360 to deliver relentless best practice at scale.
- Have experience in providing recommendations for shopping campaigns.
- Serve as day-to-day contact for mid-level clients and global counter-parts
- Contribute to client presentations and meetings, including presentation of data and results succinctly
- Establish practices to ensure both consistency in team-work, along with the flexibility to flourish under new ideas
- Identify gaps/inefficiencies in a timely manner and create improved processes
- Taking ownership of the PPC Testing Timeline for their specific line of business
- Grow best practice training to inspire knowledge sharing within immediate team and outside
- Perform research and insight analysis
- Prioritize teamwork, delegating responsibilities and developing planner(s) for advancement
- Ensure that the development and wellbeing of 2 execs and 2 assistants

**Qualifications**
- Experience managing paid search campaigns (Google and Microsoft)
- Passion to learn about Shopping campaigns, and provide recommendations on feeds.
- Experience and a love of all things SA60, including features like Auction Time Bidding, Ad-Builder and (less important) Inventory Management Campaigns.
- A desire to automate, showing evidence of trying moving away from repetitive manual practices particularly in reporting (e.g. Data Studio), but also ad copy.
- Strong analytical and problem solving skills
- Proficient in excel and Google Sheets and comfortable with formulas to help ease your and the team’s time.
- Interest in digital media, with experience in attribution
- Ability to effectively communicate with clients, particularly explaining technical concepts to those in non-technical roles
- Ability to manage and prioritize multiple projects and tasks simultaneously
- Keen attention to detail and an analytical approach to achieving objectives

**Additional Information**

At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovationand best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups.These include VivaWomen, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

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