SEO Associate Director

3 days ago

Acton, United Kingdom Zenith UK Full time

**Company Description**

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solvecomplex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.

As an SEO account director in the Zenith global team you will be collaborating with a team of UX and content specialists from within the UK and also from around the global, delivering multi-market SEO strategies for some of our global clients.

You will be expected to have an excellent understanding of SEO, ranging across technical and content. And well-able to confidently articulate recommendations across relevant SEO areas such as Technical SEO, Conversion Rate Optimisation, Marketplace Optimisation,Content Creation, Content Production and Content Marketing.

Client Service
- Ownership of day-to-day client relationships, overseeing and leading all client communication with the support of the wider specialist teams.
- High levels of service are delivered from all SEO team members working on accounts.
- All projects are delivered to a high quality and professional standard aligned with the agreed timings.

Planning
- Supporting on response to complex client briefs
- Regular briefings to UX and Content teams to ensure delivery of agreed campaign activity on time and to a high standard
- Planning SEO strategy end-to-end across high profile multi-market clients
- Co-ordinating and managing SEO to be delivered by Publicis SEO teams outside of the UK, working alongside Publicis SEO markets in a collaborative fashion.
- Support the group performance director with invoicing, billing and other commercial operations.
- Support the development of client targets and ensure the SEO team achieves the those targets via KPIs set out at campaign planning stage.

Strategy
- Supporting the development of the optimal owned media strategy and owned media activation for clients based on their budgets, target audience and KPIs.
- Successfully management of multi-market SEO strategy for global clients, coordinating between different local and central Publicis and client stakeholders.
- Oversee and feed into insights that formulate a strategy from analysis and audits using a combination of resources including but not limited to SEO.
- Ensuring that there is integration between the Owned Strategy, UX and Content divisions

Team Management
- Coaching and training of team members as required.
- Running of regular internal status meetings with all members of UX and Content teams to ensure campaign activity is progressing as planned and that there is appropriate communication to the client from across the account team.

Business Development
- Supporting the head of search in developing and maintaining a future facing approach to SEO for international clients.
- Where required develop new SEO proposals and statements of work 4
- Where required support new business pitches, including the creation of resources, attendance at pitches and workshops.
- Build rapport with existing clients and identify opportunities to upsell new SEO services to clients where appropriate.

**Qualifications**

Essential skills
- Minimum of three years’ proven experience of working within a fast-paced agency environment working with enterprise-level clients.
- Minimum of one years’ proven experience line-managing a team of SEO / Owned Media specialists, ideally within an SEO or owned media focused agency environment.
- Confident, comfortable and professional when communicating with clients and third parties.
- Basic understanding of how to measure impact of owned media based strategies through analytics platforms and other external metrics.
- Basic understanding of how to identify organic search opportunity, set business relevant KPIs, project organic search performance and estimate expected return-on investment.
- Understanding of how to use Search Trends, Demographic and User-behaviour data to reinforce an owned-first strategy.
- Ability to establish clear internal briefing and manage projects; distribute the workload appropriately; layout work in well-planned and organised manner; maintains two-way dialogue with others on work and results; brings out the best in people; is a clearand frequent communicator.
- An entrepreneurial mind-set and work-ethic.

**Additional Information**

At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovationand best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups.These include VivaWomen, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

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