Mandarin Marketing Executive

2 weeks ago


London, United Kingdom ABL Recruitment Full time

**Title**: Mandarin Marketing Executive

**Language needed** : Fluent Mandarin or just fluent English

**Salary**: £40,000 approx. (salary will depend on the seniority of the experience)

**Sponsorship provided** : no

**Sector**: Real estate, construction and property

Work Style: Office based with flexibility

**Role Summary**: This is a key role and essential to the marketing of all residential property, across sales and lettings in a new development and premium property brand. You will have a lot of personal autonomy and will work as part of a small and friendly but busy marketing team.

**Responsibilities**:_Brand awareness across B2C clients and also within B2B partners and estate agencies . You will help with the new launches scheduled for September_
- EVENTS: Create an annual property events strategy ( including awards ceremonies) to drive awareness for all new phase launches
- Increase brand awareness on all residential offering (sales and rental) in the UK and Overseas.
- CREATE a plan: create an annual residential marketing plan
- Work to a marketing budget
- Coordinate all marketing, advertising, and promotional activities
- SEO : work with the internal digital marketing team to improve the website and landing pages
- AGENCY MANAGEMENT: Manage the creative agencies, digital agencies including China facing digital agencies, marketing suppliers and media buying agents
- MARKETING COLLATERAL: create fresh marketing materials including, visual identities, brochures, models, floorplans, virtual reality, interactive content, show homes and marketing suite. Ship the brochures to the marketing suites
- WRITE CONTENT to support new launch activities
- GOOGLE ANALYTICS: Measure everything
- WECHAT: Use of WeChat for the Chinese market and where relevant
**REQUIREMENT**
- Property market experience is ideal ( NOT essential)
- Ideally an understanding of a UK and Overseas property audience, especially China and Hong Kong
- fluent Mandarin speaker
- Marketing experience gained in the UK



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