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Group Head of Marketing

4 months ago

Benfleet, United Kingdom Rutherford Briant Full time

Family run business who are one of the UK's market leaders in their field are going through a substantial period of growth are seeking an experienced Group Head of Marketing to join their team near Benfleet, Essex.
You will report into the Group Sales & Marketing Director and be responsible for a small marketing team that supports the company with marketing campaigns, collateral, branding, social media activity etc. Much of what the function does is tactical support tohelp drive growth, and to raise their profile.

**Benefits**:
£50-55K
Pension
Free Parking
25 days holiday + Bank holidays
**Skills needed**:

- Experience in B2C marketing, either in-house or for an agency.
- Manage and reach any agreed internal and external marketing or comms requirements.
- Has knowledge in developing and implementing online and offline campaigns, to ensure a good ROI, but makes the most of costless ways to propel the company’s services.
- Able to share and develop innovative ideas and responds effectively to all projects in a professional and timely manner.
- Is committed to promoting a service and brand, to uphold the values and reputation of the company across a range of channels.

**Marketing Manager responsibilities**:

- Create and run campaigns.
- Develop and implement a content strategy to increase brand awareness.
- Monitor and analyse the performance of advertising campaigns.
- Manage the digital presence, including reviews and social media.
- Be responsible for the department’s P&L and Budgets.
- Manage and assist, through briefing and copywriting, in the production of all marketing materials, including assets, virtual tours, photography, content and brochures.
- Identify, negotiate, book and fulfil paid-for ad campaigns, including Google Ads.
- Lead PR and media communications.
- Support the leadership team to manage internal communications including e-surveys to a large staff group, service users and their families.
- Promote initiatives, partnerships and events, to raise awareness and to benefit those involved.
- Plan and edit an in-house magazine three times per year.
- Identify and submit award nominations for the organisation.

Fantastic opportunity to put your mark on this role.