Director, Product Marketing

Our client, a global HR Tech company is seeking a Director, Product Marketing, to drive product marketing strategies and activities that support their wide-ranging talent acquisition, management and activation products.

The Director of Product Marketing will work closely with a cross-functional team across Product Management and Development, Marketing, Sales, Service and Operations to craft and execute go-to-market plans and product launches. The role will also collaboratewith our Market Insights, Competitive Intelligence and Analyst Relations teams to develop a unique market perspective and craft relevant, differentiated product positioning and messaging for a truly unique and compelling set of talent solutions. This personalso plays a key role as an expert on our talent products and communicating them to various internal and external audiences. For this role, the span of products covered primarily align to their mid-market and enterprise segments.

Responsibilities
- Manage strategic and tactical product marketing activities to drive awareness, sales and adoption of the company's talent products across acquisition, management and activation/engagement
- Work with the talent product leads to craft a compelling portfolio-wide story that articulates the value and differentiation of the business' talent capabilities for internal and external audiences
- Lead projects with complexity and significant impact on the business
- Deliver positioning, differentiated messaging and buyer journey experiences that equip the sales team to win new business and expand client relationships
- Build and orchestrate go-to-market strategies for new product launches
- Act as a link between Product Management, Business Unit Marketing and Corporate Marketing to ensure adequate marketing plans, launch plans and communications are created and followed for successful go-to-market
- Anticipate market needs by understanding trends and regulatory issues
- Recommend the direction and allocation of resources for product marketing programs for the company's talent solutions, and work with cross-functional teams across the businesses to execute programs
- Serve as a trusted resource to explain sophisticated capabilities that use data science, artificial intelligence and machine learning
- Provide an outside-in view of the talent and human capital management (HCM) category and its buyers, and infuse that voice of the customer into deliverables
- Incorporate competitive awareness/differentiation, market sizing and other intelligence to inform strategies and content
- Work with Analyst Relations team on evaluations and briefings
- Communicate ongoing innovations through key product news, milestones and road map presentations to internal and external audiences
- Consult with the Brand, Business Unit Marketing, and event teams to integrate product messaging into external-facing demand generation programs
- Collaborate on product demo strategies and messaging; be able to demo the talent products to internal and external audiences
- Maintain accurate measurement and metrics on product marketing asset utilization and effectiveness

Qualifications Required
- Bachelor's degree required or equivalent
- Minimum of 5-7 years in product marketing and related roles
- Knowledge and experience in technology and HCM / talent management & acquisition solutions
- Experience in working with and empowering sales teams
- Technology product messaging and launch experience with proven results
- Experience working within a complex business and with large sales teams

Personal Traits Required
- Ability to solve unique and complex problems with broad impact on the business by tapping into conceptual and innovative thinking
- Communicate complex ideas, anticipate potential objections and persuade others, often at senior levels, to adopt a different point of view
- Strong technical acumen and the ability to quickly ramp to become a trusted resource on a sophisticated product
- Highly collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment
- Leadership skills to influence across organizational lines and executive presence as well as outstanding interpersonal, verbal, written communication, presentation and process facilitation skills with the ability to present views in a compelling manner
- Personal initiative, results-orientation and integrity
- Proven analytical skills to help tackle projects and situations with decision-making grounded in data and analysis
- Exceptional business acumen with the ability to uncover an understanding of clients' and prospects' most critical business needs and demonstrate how the company's capabilities can drive business value
- Comfortable with ambiguity
- Ability to succeed within a matrix organizational design environment