CRM Manager

3 weeks ago

King's Lynn, United Kingdom Libra Recruitment Full time

My client based in Kings Lynn is looking for a CRM Manager to join their team. This is an exciting opportunity to join a global large-scale business and implement a new CRM system. This role will see the successful person work alongside Sales, Marketing,and IT to implement the CRM system and then manage the CRM following implementation. Ongoing management will include Analytics, Training staff, integrating additional platforms.

**Duties and Responsibilities**
- Successfully manage the ongoing adoption, governance, and development of D365 CRM solution for the company.
- Engage in strategic thinking and planning about processes, vision, and improvements to maximise conversion and retention, delivering consumer loyalty and increasing their lifetime value to the business.
- Provide the commercial team with the means to leverage customer behaviours, lifestyle, transactional, and demographic data via CRM.
- Provide the means to gain insight into the efficiency and effectiveness of commercial activity.
- Understand and influence the customer and prospect profiling, optimising the lead flow process through the business.
- Proactively seek out the evolving needs of the organisation and effectively translate key choices and team capabilities into an ever-evolving product roadmap.
- Work with the marketing team to serve automated marketing processes and campaigns via CRM and associated third parties.
- Coordinate the timing of maintenance, configuration, new development and all testing.
- Support CRM users to learn and use the system effectively and to maintain data integrity.
- Engage users to understand the need for high quality data, and work with them to find solutions to ensure agreed upon workflow, data entry guidelines and business processes are being followed.
- Execute data integrity audits and manage/coordinate clean-up efforts including data imports/exports, and where appropriate, data migrations.
- Engage appropriate external experts to maintain a healthy, productive functional improvement cycle, collaborating with and learning from CRM development/best practice.
- External supplier management, holding to account the expected standards and timeframes within budget.
- Contribute toward delivery of all wider business objectives

**Knowledge, Skills, Experience & Qualifications**
- Thorough understanding and proven hands-on experience of CRM within a B2B environment.
- Experience of scoping and managing projects of significant scale and complexity whilst being able to identify and overcome risks.
- Excellent presentation skills with ability to provide instruction to audiences of varying technical ability.
- Highly effective communication skills and the ability to couple business goals with customer needs and translate into highly effective CRM strategies.
- Ability to make sound commercial and financial decisions, quickly understand problems, propose solutions, and prevent issues before they arise.
- Consistent desire to solve problems and make the lives of fellow team members easier.
- Ability to identify and implement process and policy improvements.
- Excellent judgement and decision-making skills.
- Willingness to learn and adapt quickly to a constantly changing landscape.
- Precision and quality focused; refuse to let details fall through the cracks.
- Methodological, detail oriented, able to be careful and considerate under pressure.
- Ability to meet deadlines, handle and prioritise multiple simultaneous requests, manage laterally and upwards.

Libra Recruitment is an independent agency that focuses on permanent and fixed term recruitment specialising in HR, Sales, Marketing, Office support & Finance.

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