Communications Lead

2 weeks ago

London, United Kingdom Government Digital Service Full time

**Details**:
**Reference number**:

- 298804**Salary**:

- £61,710 - £72,295-
**Job grade**:

- Grade 6**Contract type**:

- Permanent**Business area**:

- GDS - Identity Services**Type of role**:

- Communications / Marketing**Working pattern**:

- Flexible working, Full-time, Job share, Part-time, Compressed Hours**Number of jobs available**:

- 1Contents

Location

About the job

**Benefits**:
Things you need to know

Location
- Bristol, London, ManchesterAbout the job

**Job summary**:
The Government Digital Service (GDS) is part of the Cabinet Office. We work at the very centre of government to make user-focused digital transformation happen. We build and maintain common platforms, products and tools for others to use and create great public services that are accessible, inclusive and easy to use. We also work with departments to identify patterns, share learning and create change to make government more efficient.

Our teams are organised around delivering on our priorities, which are to:

- make it easier for people to find what they are looking for on GOV.UK
- build common service platforms to make it simpler and cheaper to build quality digital services
- promote agile, user-centred design practices both in the UK and across the world

This role will focus on leading the delivery of the external communication campaigns for a new GDS product, GOV.UK One Login.

GOV.UK One Login is a government major projects portfolio programme, you will be part of a programme delivering a simple, safe and secure way for users to log in and prove who they are in order to access all government services.

GOV.UK One Login is being designed and built for the many, not the few. It will unite services across government, revolutionising the way government departments interact digitally with users. GOV.UK One Login will deliver an accessible and essential function that will change lives and help millions.

We are an ambitious and visionary team so if you want to be part of this, then we’d love to hear from you.

Find out more at the GDS Blog.

**Job description**:
As a Communications Lead for the GOV.UK One Login, you’ll:

- be responsible for developing a strategic marketing comms and applicable testing plan (both within government and publically). The plan will need to deliver short and longer-term priorities and business objectives that focus on excellent user experience and increasing product uptake and awareness across government
- manage a large-scale budget and associated resources, working through internal teams and external agencies and collaborating with comms teams at departments onboarding to One Login, to deliver against the plan to the agreed timescales. As part of this you’ll lead work to scope and procure additional specialised comms resources which you will then deliver through, ensuring quality and adherence to contractual terms
- work with Cabinet Office comms and press office team to manage the media and be accountable and responsible for ensuring messaging is in line with the agreed frameworks
- deliver exceptional storytelling and communications that are outcome and solutions-focused, finding ways to amplify the One Login message by successfully communicating with our audiences in the most appropriate manner
- be a strong leader within GDS, working with the One Login Leadership team, and wider GDS colleagues, to influence and direct peers to provide vision and guidance to inspire and deliver a cohesive One Login communications strategy within the boundaries of overall GDS messaging and branding

**Person specification**:
We’re interested in people who:

- have experience in developing and implementing integrated communication and marketing plans for large, diverse, multi-stakeholder and end user audiences in complex Political contexts
- have experience of operating strategically across multiple internal and external groups and a proven track record of influencing and inspiring a wider team while delivering on the tactics of the plans to ensure outputs are delivered on time and within budget
- have outstanding communication and influencing skills, with an ability to build effective relationships at senior levels (internal to GDS, cross government, and agencies) and operate successfully in a political or complex environment to deliver large, high-profile, public-facing campaigns
- are capable of leading a dynamic high-performing team and operating at pace, utilising internal team members and outsourced experts
- have experience in procuring and setting up relationships with provider organisations and managing delivery through them
- have the ability to find innovative Communications solutions to defined business goals whilst being results-focused and driven and an ability to inspire this in others

**Benefits**:
The benefits of working at GDS

There are many benefits of working at GDS, including:

- flexible hybrid working with flexi-time and the option to work part-time or condensed hours
- a

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