Social Media Co-ordinator

3 weeks ago

Salford, United Kingdom BBC Full time

Job Introduction
The Social Media Coordinator assists Social Media Executives and/or Social Media Managers in managing one or more social media accounts on the Teens side of the department’s Social Team, focusing on Instagram, TikTok and PopJam. The role helps ensure each account delivers on the agreed social strategy, understanding what makes the audience love us and maximising engaged reach with the account's target audiences through delivering content of the highest creative quality, and drives traffic around the BBC portfolio.

Main Responsibilities
Provide planning and idea generation for social media content and campaigns with the guidance of Social Executives, Managers and other relevant social roles.

Support the Social Media Executive/Manager in working with planning, marketing and commissioning to turn marketing and programme briefs into digital/social activation.

Remain current in industry trends, digital developments and competitor activity and share new thinking.

Develop creative approaches to curating social media content, utilising existing and new tools. Production

Produce digital assets (images, gifs, video) that can be used across social media platforms, using relevant audio/video hardware, native social platform tools and relevant multimedia software (such as Adobe CS).

Work closely with digital production teams to ensure optimised assets are produced for the social accounts.

Optimise digital assets for social, including editing aspect ratio and dimensions, adding captions, transitions, motion graphics, etc.

Produce copy that is optimised for social platforms and formats, in line with the account’s approved style guide and tone of voice. Editorial

Support the Social Media Executives/Managers in managing the account’s editorial plan, including creating/curating, scheduling and targeting content, ensuring that it supports both the overarching strategic priorities and meets audience needs.

Ensure editorial content supports the account's brand values and is consistent with the agreed editorial style and tone.

Make use of social media platforms and tools to source, edit and curate social content.

Community management

Support the Social Media Executives/Managers in generating, curating and owning conversations on the channel’s social media accounts in line with their agreed social media strategy.

Moderate off-site conversations with audiences and escalate issues to the Social Media Executive/Manager, Head of Social and other senior stakeholders as required..

Work with moderation services, editorial policy and other support teams to develop appropriate responses to editorially sensitive comments.

Engage with influencers and brands to maximise social engagement. Augmentation

Work closely with media engagement teams to ensure best practice in terms of reaching audiences and to identify new opportunities on social platforms.

Work closely with marketing managers to ensure the off-air paid for digital advertising campaigns are aligned with social media activity.

Work closely with communications and publicity teams to ensure timely release of information.

Work collaboratively with third party agencies as required.

Collaborate with internal and external social account teams to ensure that strategy and editorial plans are aligned, and engaged reach is maximised.

Support the Social Media Executives/Managers in identifying key on-screen and online influencers on social media to enrich the channel’s social conversations and grow reach. Measurement

Contribute to regular reviews with colleagues and stakeholders to review core campaign output.

Use social listening/measurement/insight tools and dashboards to generate and share social data with relevant stakeholders.

Work closely with social media analysts and planners to provide insight on social media activity performance.

Monitor performance of the social media channels on a day to day basis and report to the Social Media Manager and other key stakeholders as required. Governance

Ensure all social activity is correctly complied (as per BBC Brand guidelines) and is in line with BBC Editorial Guidelines.

Escalate compliance to appropriate roles across social, marketing, content, production, editorial policy and other support roles where relevant. General

Maximise efficiency and effectiveness in BBC delivery to provide value for money for BBC licence fee payers.

Comply with all relevant BBC safety rules, procedures and guidelines, and be aware of responsibilities under the BBC safety policy.

Contribute to making the BBC and M&A a fantastic place to work and to attract and motivate the best people

Essential

Ability to work on own initiative while seeking appropriate input as required.

Good video and image editing skills using Adobe CS software.

Ability to meet and set targets and deadlines while managing a wide range of concurrent activities.

Experience of using Excel/Google Docs to create and manage planning documen

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