Programmatic Account Executive

4 weeks ago

London, United Kingdom Mindshare Full time

About Mindshare:
Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.

Mindshare’s portfolio of clients includes Marks & Spencer, TKMaxx, Unilever, Dyson, Ford, and moreWe are thinkers and doers, relentless in the pursuit of success for our clients. We do this by continually seeking and finding the perfect connection between their products and potential customers through Programmatic, Search and Social platforms.

About GroupM Nexus:
GroupM Nexus UK is a community of more than 1000 specialists comprised of Search, Social, Programmatic and Ad Tech Ops Practice Squads from across the GroupM agencies. GroupM Nexus is designed to accelerate GroupM clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.

The Team:
We are a team of approximately 40 people working on the Unilever account in the UK, one of the agency’s biggest and most long-standing clients.

The Role:
Key Responsibilities:
Campaign Management
- Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs.
- Competently create media plans designed to achieve specified KPIs.
- Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process

Client and Partner Management
- Create and implement a programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client’s objectives and KPIs, and follows through to activation
- Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
- Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
- Working with partners and attending regular platform training to develop programmatic skillset

Operational Excellence
- The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
- Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
- Maintain standards and process throughout the end-to-end campaign lifecycle

Skills & Experience
- Passionate about programmatic and understand the role it can play in the wider ecosystem
- Affinity for numbers and with an analytical thought process, keen to drive continued excellence
- Ability to manage their time effectively and of working as part of a team
- Attention to detail and excellent communication skills, written and verbal
- Proactive and self-motivated, always looking to expanding knowledge and capabilities

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