Communications Specialist
1 month ago
Business Overview:
ABS Global is the world-leading provider of bovine genetics, reproductive services, technologies, and udder care products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. We are uniquely positioned as a global player with a dedicated research and development function and an international distribution network. We breed and distribute the genes of the world’s best bulls, scientifically selecting livestock whose offspring is designed to increase the profitability of our customers who are some of the world’s biggest farmers and food producers.
**Our vision is clear: Pioneering animal genetic improvement to help nourish the world.**
Role Overview:
The Communications Specialist coordinates the development of advertising/marketing communications materials by creative design and creative writing services to effectively represent the products, services, brands, and/or the organization to customers and prospects. This role applies various communication strategies to create an impression, raise awareness, and encourage a preference and response by the target audience for the organization and its products, services, and brands and develops and coordinates multimedia packages.
Essential Duties and Responsibilities:
- Builds knowledge of the company, processes, and customers
- Requires knowledge and experience in own discipline; still acquiring higher-level knowledge and skills
- Solves a range of straightforward problems
- Analyzes possible solutions using standard procedures
- Receives a moderate level of guidance and direction
- No supervisory responsibilities but provides guidance to new team members
- Solves problems in straightforward situations; analyzes possible solutions using technical/functional experience and judgment and precedents
- Explains in-depth information to others in straightforward/non-contentious situations
- Deliver marketing campaigns and effective marketing support throughout EMEA aligned to drive global marketing strategy
- Maintain and develop the regional company websites social media platforms end e-marketing activity
- Work with teams to develop content for internal and external communications and support the digital strategy
- Work with Brand Managers to create integrated marketing campaign plans
- Provide best practice marketing communications materials including digital and organize local adaption for markets where applicable
- Develop and execute ideas, campaigns, and initiatives to drive customer engagement and sales
- Support the planning and organization of attendance at events to drive customer engagement and sales
**Requirements**:
- Availability to travel
- Marketing Degree (Preferable)
- Experience in a similar field (Preferable)
Equal Employment Opportunities:
Genus is an equal-opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Genus prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Genus conforms to the spirit as well as to the letter of all applicable laws and regulations.
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