Communications, Social Marketing and Social Media

6 months ago

Birkenhead, United Kingdom Bridge of Hope Full time

**Wirral Council**: Job Role Descriptor Template

**Job Role**:
Communications & Social Marketing Officer

**Department**:
Policy Performance and Public Health - Champs Public Health Collaborative

**Reports to**:
Communications and Social Marketing and CPD Lead

**No of Subordinates**:
0
HR USE ONLY

**Job Role Ref**:
BUS0101G(B)

**Job Family**:
Business Support

**Grade**:
Band F
JOB ROLE PURPOSE
Champs Public Health Collaborative is a long-standing collaborative of nine Directors of
Public Health (DsPH) and their teams serving 2.6 million people in Cheshire and Merseyside (C&M), who also have a strategic influencing role within the Liverpool City Region and the Cheshire & Warrington sub-region.
Working to the ethos of ‘collaborative action, local impact’, Champs tackles a number of priorities, agreed with Public Health England and NHS England, that are common to every area and where progress can be best made through collective action.
Overseen by the nine Directors of Public Health as an Executive Board, the role of the Collaborative is to energise the whole system and influence strategic partnerships to focus on prevention, health inequalities and use of the best data and evidence. The Collaborative includes members of local teams who offer a unique and essential contribution as system leaders working with strategic partners, facilitated by a small support team. The Champs support team leads, facilitates, and enables delivery of the priorities and programmes.
The post-holder will support the communications and social marketing lead in developing and delivering campaigns and stakeholder communications. This fixed-term
post will be part of the Champs support team, hosted by Wirral Council.
KEY TASKS
1. Support the development and delivery of the communications and marketing plan for the Public Health Collaborative on behalf of the Cheshire and Merseyside Directors of Public Health Executive Board.
2. Support a number of programme leads across the nine Cheshire and Merseyside Local Authorities and wider stakeholder community in the development, preparation and delivery of communications and marketing activity.
3. Support the amplification and promotion of national awareness campaigns that align with the Champs priorities to stakeholders and the public as necessary.
5. Contribute to the dissemination of learning and good practice at a local, regional and national level as required.
6. To support any media work by writing and distributing press releases and briefings and liaising with the media and stakeholders as appropriate.
7. Take an active role in promoting the Public Health Collaborative and its achievements to key stakeholders.
8. Ensure identified communications and marketing activity is delivered within agreed financial and resource constraints.
9. Ensure that identified communications and marketing activity is delivered on time and any issues are flagged to line manager.
10. Support the delivery of collaborative behaviour change campaigns as they arise.
11. Support the evaluation of identified communications and marketing activity.
12. Support the organisation of and attend Champs events as appropriate.
13. Provide administrative support to the Communications & Marketing programme lead and communications team including diary planning, minuting meetings, organising appropriate meetings, training and events.
KEY RESPONSIBILITIES
People
Assist the Communications and Marketing programme lead, in the development, preparation delivery and monitoring of the overall communications and marketing plan.
Effectively communicate complex information to a range of stakeholders including Cheshire & Merseyside Local Authorities, NHS England, ICS, Public Health England North West, Clinical Commissioning Groups and Hospital Trusts.
Contribute to the dissemination of learning and good practice at a local, regional and national level as required.
Establish connections and build relationships with key stakeholders.
Financial
Keep a financial record of communications and marketing expenditure on behalf of the Communications and Social Marketing lead.
Ensure any projects are delivered within budget.
Ensure any financial issues are flagged with line manager as necessary.
Strategic
Support strategic engagement of stakeholders in the delivery of the communications and marketing activity.
Work effectively with local and regional teams within Public Health England, NHS England and Local Government to ensure effective strategic working and to avoid duplication of effort.
Attend regular meetings e.g. Cheshire and Merseyside social marketing leads meeting, with key stakeholders involved in Collaborative projects.
Work within Departmental procedures and develop own policies and protocols as required.
Resources
Support the dissemination of complex, sensitive and highly confidential information across multiple programmes.
Effectively communicate information about programmes where the message is constantly changing.
Support the

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