Content-video Creator

Are you an experienced Content-Video Marketer? Are you creative with a passion for video? Are you looking for an opportunity to be part of a developing team within a long-established and fast-growing organisation?

The Shorts name has been a part of the UK and Irish lift industries since Ruben Watkin Short established Shorts (Lifts) Ltd in 1945. Originally manufacturing goods and passenger lifts, we have developed and extended our authority into providing specialist equipment, services and knowledge to lift professionals.

Our equipment and services are relied upon across the UK and Ireland to transport items, goods and people daily. We transport food within Christ Church College, one of the largest and wealthiest colleges within the University of Oxford. We transport people at Bloomberg Media company in London, their flagship European headquarters. We also transport professional sound and lighting equipment behind the scenes at ABBA Voyage, the highly acclaimed virtual concert residency by the Swedish pop group ABBA. To name but a few.

We are looking for a Content-Video Creator to help take our marketing to the next level (see what we did there?)

Brand exposure and lead generation are our priorities at Shorts, so you need to be creative, think outside the box and understand how content can make our brand stand out.

**Key Responsibilities**
- Develop and execute innovative content ideas that align with Shorts' brand and target audience.
- Create high-quality and visually appealing videos, including but not limited to promotional videos, case studies, event days, behind-the-scenes footage, interviews, and tutorials. This may involve storyboarding, location scouting, and logistics planning.
- Capture, edit, and produce captivating visuals that effectively convey messages and stories while demonstrating a solid understanding of composition, lighting, angles, and camera settings for visually appealing and technically sound results.
- Collaborate with the marketing team to ensure the content aligns with the overall marketing strategy and campaign goals.
- Stay up-to-date with social media trends, algorithms, and best practices to optimise content performance and increase reach and engagement.
- Utilise analytics and insights to evaluate content effectiveness and make data-driven decisions for future content strategies.
- Raising Shorts' brand profile to get maximum exposure.
- Support our retention strategy by creating communications and content for current customers.
- Create tailored content for specific audience segments.
- Support the Marketing Manager in delivering critical strategic plans.
- Develop relationships with key stakeholders, both internally and externally.
- Work closely with our divisions to understand upcoming changes, feedback, and case studies.
- Collaborate with key colleagues to create content and raise awareness of their personnel's LinkedIn profiles.
- Align key colleagues' LinkedIn profiles with Shorts' business profile, ensuring consistent branding and engaging content.
- Work with our advocates and customers to support our campaigns and content, creating engaging stories and case studies.
- You must stay current on the market and ahead of the game with a strong understanding of how to turn developments into opportunities.

**Requirements**:

- 2+ years of proven content/video creation workplace experience.
- Experience in a similar role in a B2B environment is preferred but not essential.
- An understanding of digital marketing channels is a must.
- A proven track record of producing successful content.
- Strong communication and writing skills.
- Experience overseeing and managing multiple projects and campaigns at any one time.
- Experience briefing and working closely with external agencies.
- A quick learner and organiser with attention to detail and an aptitude for creating thinking.
- A full Valid UK Driving license with access to a car for travel.

**Education**

An industry-related degree (preferred)

**Location**

Bradford, West Yorkshire

**Hours**

37 Hours per week

Monday to Thursday - 08:30 to 17:00

Friday - 08:30 to 16:30

**Full Time, Permanent**

**Benefits**

25-day annual holiday entitlement, plus bank holidays.

Company performance bonus

Company Pension

Employee Assistance Programme (EAP)

On-site parking

**Salary**

Competitive

**Salary**: £25,000.00-£32,000.00 per year

**Benefits**:

- Company pension
- Cycle to work scheme
- Free flu jabs
- Free parking
- Health & wellbeing programme

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus scheme

**Education**:

- Bachelor's (preferred)

**Experience**:

- Videography: 2 years (required)
- Marketing: 2 years (required)

Ability to Commute:

- Bradford, BD1 4SF (required)

Work Location: In person