Marketing Business Partner

7 months ago


Altrincham, United Kingdom Lookers Plc Full time

OTE: GBP £45,000.00/Yr. Overview:
**Marketing Business Partner**

**£45,000**

**Lookers**

As a Marketing Business Partner, you will play a pivotal role in driving the success of our brands

by spearheading strategic marketing initiatives. Responsible for enquiry generation, customer

retention, and ensuring alignment with OEM requirements, you will serve as the primary link

between the marketing team and OEM representatives. Your role will involve creating

comprehensive marketing plans, effectively briefing these into the marketing team, and closely

monitoring performance metrics to optimise results.

**Responsibilities**:
Enquiry Generation and Customer Retention:

- Develop strategies to generate quality enquiries, fostering lead generation and customer acquisition.
- Implement customer retention programs to enhance brand loyalty and maximise customer lifetime value.

Brand Alignment:

- Ensure all marketing activities and events align with OEM guidelines, to meet requirements and maintain any Marketing-related income.
- Collaborate closely with OEM representatives to understand brand positioning, values, and objectives.

Marketing Planning:

- Create detailed and effective marketing plans for assigned brands, outlining objectives, target audiences, key messages, and appropriate channels.
- Develop a deep understanding of market trends, consumer behaviour, and competitive landscape to inform marketing strategies.
- Create Marketing messages and campaigns in line with FCA and ASA regulations, in collaboration with Lookers Compliance teams.
- Strategically allocate budgets across different elements of marketing plans, maintaining a balance between effectiveness and cost efficiency.

Briefing and Collaboration:

- Effectively communicate marketing plans to the marketing team, providing clear and concise briefs.
- Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.

Performance Monitoring:

- Establish KPIs and metrics to measure the success of marketing campaigns.
- Regularly monitor and analyse campaign performance, providing insights and recommendations for continuous improvement.

Qualifications:
You'll be well organised, adaptable, and quick to respond. You'll be a pro at working to tight deadlines and budgets. You'll be able to work both independently and as part of a larger, dynamic team.

**Company Info**

Lookers are proud to be one of the top three motor vehicle retailers in the UK, representing 32 vehicle manufacturers, selling and servicing a huge range of cars at over 150 franchised dealerships across hundreds of locations throughout the UK & Ireland. We recognise the hard work, flexibility and commitment of our people so we offer an industry leading benefits package. This includes competitive basic salaries plus;
- Enhanced holidays that increase with service
- Eligibility to join one of our car schemes
- Critical illness cover after 2 years and Life Assurance
- Smart Health - free access to support 24 hours a day, 365 days a year
- Enhanced paid maternity, paternity and adoption leave
- For some roles a company car and additional earning potential through commission or bonus.

We strongly believe in nurturing and providing our people with specific manufacturer brand and management training to enhance career development opportunities. We have a great bunch of people, and we like to celebrate and encourage success at all levels with our annual Lookers Excellence Awards. So? What are you waiting for?

Lookers are an equal opportunities employer. We are committed to a working environment that is free from all types of discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.


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