Performance Marketing Manager
1 week ago
**Performance Marketing Manager Job in Poole**
Dovetail Recruitment are pleased to be working with an established client in Poole who can offer career development and an exciting environment for their new Performance Marketing Manager. The company are going through an exciting development phase whereyou will be working across a number of different areas of marketing.
As Performance Marketing Manager you will have the exciting opportunity to take control of a well-established group PPC budget totaling hundreds of thousands per month, and influence its development, strategy and distribution across several multi-millionpound e-commerce websites.
**Responsibilities Include**:
- Delivery of Group Advertising KPIs including Spend, ROI, Acquisition and Profitability with the Group Marketing Manager - With monthly profit-and-loss reporting and detailed customer acquisition portfolios as required
- Constant optimization of spend distribution - through investment/divestment and development of new/existing PPC strategies and targeting.
- Driving High Quality Search Traffic Strategy through testing, bidding strategies and pursuing new opportunities
- Working with data and analytics management to optimize shopping feeds with a view to increasing group sales, conversions, profitability and ROI.
- Development and Strategy for SEO to supplement advertising areas including production of guidance for wider marketing team on best practices
- Measure all acquisition methods end to end using GA / heat maps / usability testing & session recording
- Implementation and management of external tools to complement above strategies
- Carrying out comprehensive conversion rate analysis along with other Ad performance metrics
- Tailoring advertising strategies to meet overall business objectives per SBU
- A keen desire to truly understand how to create 'need’ and being able to deliver this through effective ads
- Direct line management of the Search Marketing Manager
**Knowledge & Experience**:
- Ability to measure, manage and develop multiple campaigns simultaneously
- A desire to implement and test new ideas, make your mark and make an on-going contribution to the strategic direction of our advertising spend.
- Able to demonstrate delivery of successful growth within e-commerce
- Experienced working knowledge in Google Ads, Bing Ads, Facebook Ads
**Benefits**:
- Hybrid working
- Bi-Monthly Prize Draws, 12 prizes up to £500 (after 12 months)
- 'Self-betterment’ scheme of up to £200 per year. Most people use this for heavily discounted gym membership (after 12 months)
- Increasing holiday with time served
- Quarterly paid social nights out
- Training and development opportunities supported and funded
- Birthday cash
- Paid Xmas party, partners included
- Annual paid family BBQ for all staff + families
- Discount on selected internal products/staff orders
- Bi-Monthly Free Lunch Buffets - last Friday of each month
- Cash Prizes For Ideas, Staff Photo Competitions, Staff Newsletter etc.
**Alternatively, please visit our website for more information.
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