Marketing Manager

5 days ago

Poole, United Kingdom Poole Bay Holdings Ltd. Full time

**Reports To**:Senior Trading Manager

**Location**:Poole, Dorset

**Benefits**:Discounted gym membership, a number of staff incentives after 1 year of service, increasing holiday entitlement, further training opportunities supported.

**About Poole Bay Holdings**:
Poole Bay Holdings are a fast-growing, family owned B2B marketer of workplace supplies in the UK, established in 2000. With over 30 market-leading business units across several niches in first aid, medical, hygiene, health & safety, facilities management,signage and outdoor furniture, we competitively market over 20,000 products through catalogues, our own ecommerce sites and various marketplaces. We operate on a UK-wide basis from our offices in sunny Poole, Dorset.

A core part of our mission statement**i**s to 'create a challenging, rewarding and exciting workplace where our staff can thrive and prosper’.

During the Covid-19 crisis, our business has been able to help keep the UK’s schools, businesses and hospitality establishments supplied with the products they need to meet their Covid-secure obligations. We are now actively searching for more career-drivenmarketers to join our team and continue to grow our business.

We are an innovative product-driven business for who 'build, test, learn, improve’ is a way of life and we are looking for a number of senior recruits to invest themselves into our business and proactively drive our marketing and our teams forward.

Our Mission Statement:

- In our business the customer always comes first
- We aim to be an ethical, innovative and technology driven direct marketing company
- We will supply a comprehensive range of competitively priced products, on time every time
- We will create a challenging, rewarding and exciting workplace where our staff can thrive and prosper

**About The Role**:
Responsible for day-to-day activity that influences the profit and loss for the safety and facilities division, this role will proactively and diligently drive the day-to-day trading activity required across products, pricing, promotion and people to exceedshort and medium term sales, profitability and customer acquisition/retention targets within it.

**Responsibilities Include, But Are Not Limited To**:

- **Management of day to day trading activity to deliver on KPIs set by Senior Trading Manager** - with monthly profit-and-loss reporting and commercial analysis of activity as required
- **Ownership of proactively improving sales, margins and profitability ratios in the Shelters, Furniture & Safety divisions,**relative to marketing spend and stock investment
- **Delivering on product led marketing initiatives in conjunction with Product Innovation Team**to ensure a steady stream of successful new products being launched
- **Working directly with operations**to manage and optimise ongoing product life cycles, stock values, cost pricing, sourcing/supplier opportunities and range architecture
- **Work with the Group Digital & Direct Marketing Manager to continually develop and optimise our custom product offering online**:

- **Working with direct marketing teams** to optimise online and printed marketing conversion rate, circulation, spend and return
- **Analysing response to marketing activity**and proposing refinements and improvements as necessary
- **Identifying new opportunities and launching new business units** within the safety and facilities remit
- **Supporting the Senior Trading Manager** with sign off, reporting and planning
- **Day to day management of a team of 3 x junior traders and executives**

**What Does Success Look Like?**
- Continued growth in sales, profitability and customer files for SBUs within the Shelters, Furniture & Safety division.
- Increased acquisition and retention of b2b customers at a better cost.
- Improved sales ratios relative to marketing spend and stock levels.
- Delighted customers with improved rebuy rates and AOVs.
- Improved core ecommerce metrics on a growing volume of traffic.
- Effective management of existing products and activity, with constant development of successful new things.
- 6 figure revenue growth in custom product sales.
- 6 figure revenue growth in own manufactured products.
- Regular and meaningful reporting with proven value-added actions being continually proposed and completed.

**If you**:

- Have a proven track record with at least 3 years in b2b ecommerce and/or product marketing positions.
- Have demonstratable experience of proactively initiating and leading product or market led initiatives that generate significant growth in sales and profitability.
- Can demonstrate and quantify successful experience of working in ecommerce and/or direct marketing, as well as marketing physical products.
- Can demonstrate a strong understanding of the 4 P’s as well as merchandising and core ecommerce metrics.
- Have a good of understanding of business, product and customer life cycles.
- Possess strong analytical skills and commercial acumen - experience of business analysis to profit-and-loss level is highly desirable.
- Are entrepreneurial and curious, with a strong bias for investigation and action.
- Have a strong focus on objective figures and results.
- Can understand custom and manufactured product processes and workings.
- Are highly driven, hungry to succeed and able to work dynamically, with an ability to multi-task and prioritise tasks.
- Can communicate proactively and confidently at all levels, from marketing assistant to CEO.
- Are willing to get heavily invested in the company and strive to add value like it was your own

**we would like to hear from you**
- Relevant CIM qualifications and/or a marketing degree is desirable but not essential.

**To Apply**:
Please send your cover letter and CV to Amanda Long, along with:

- A summary of a product-based marketing project(s) you have led or initiated which has generated significant results.
- A brief summary of the main ways you feel a b2b direct marketing company can grow sales and profitability.

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