Social Media

3 weeks ago

Folkestone, United Kingdom Getlink Full time

"We are pioneers. Leading the way, making the impossible possible, committing to others, and to a simpler world."

JOB VACANCY - Social Media and Content Executive

**Job ID**: 10415

**Location**: Folkestone, United Kingdom
**Company**: Eurotunnel Services Limited
**Department**: Commercial
**Job type**: Full-Time, Permanent
**Salary**: Circa. £34k + benefits (Dependent on experience)

The Role
We are seeking a highly motivated Social Media and Content Executive to join our dynamic commercial department. This role is for you if you are passionate about working in a team, and committed to creating and delivering high-quality social content.

Principal Accountabilities, Qualifications, and Experience

Work closely with the Head of Marketing to identify opportunities (e.g. SEO content, Blogs, News stories, on-site/off-site events, retail promotions, etc.) to create fresh and engaging initiatives that maximise customer retention, activation, and engagement across all social media channels.
Develop close relationships and work with external agencies to manage the implementation and optimisation of social media channels, and acquire new Le Shuttle followers.
Work closely with the marketing teams to ensure marketing campaigns are aligned, integrated and effectively distributed across the relevant social media channels.
Liaise with other internal departments on marketing opportunities that can be used across social media platforms.
Manage all social media channels to ensure content is updated on a daily/hourly basis and any customer responses are acknowledged and actioned.
Monitor social media feeds and alert relevant teams of any issues being highlighted by customers.
Work with Customer Relations to resolve any issues raised by customers contacting the brand via our social media channels.
Monitor and report on the performance of our social media activities and those of all relevant competitors and track sentiment.
Work closely with key stakeholders to provide data from social media activities to support analysis of the behaviours of the customer against that of the customer segmentation.
Assist in championing the effectiveness of social media in the delivery of business performance.
Ensure all social media marketing campaigns adhere to all market regulations i.e. Advertising Standards, CAP codes, and Data Protection.
Any other duties and projects as directed by the Head of Marketing.
Fluent in English, and French desirable but not essential.
Degree or equivalent. Ideally a recognised marketing qualification i.e. CIM, IDM.
Three years of marketing experience working either agency or client side.
Experience in a social media role in a business-to-consumer marketing environment with some ability to translate insight and analysis into an effective social media strategy.
Experience in running social media campaigns with appropriate writing skills to represent and respond on behalf of the company on Meta platforms and Twitter.
A proven track record of delivering projects on time and to budget.
Strong written and oral communication skills.
Results-driven and commercially astute.
Excellent relationship management skills.
Comfortable working as part of a team as well as on own initiative.
Able to manage multiple work projects/tasks to ensure deadlines are met.

For more information about Eurotunnel and who we are and the role, please click on the links below:
About Eurotunnel

Job description (Social Media and Content Executive)

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