Paid Search Executive

2 days ago


StokeonTrent, United Kingdom One Sure Insurance Full time

Due to business growth, One Sure Insurance are looking for an experienced Paid Search Executive to join the Digital Marketing team to become an integral part of the business at this exciting time of growth and development.

**The Role**:

- Develop PPC strategies in line with business advertising goals (expansion, brand awareness, performance-based).
- Work closely with internal team members to run effective campaigns: co-ordination with content, design and paid social teams.
- Carrying out regular competitor research and analysis.
- Create, manage, optimise and report on ad campaigns on a day - to - day basis. This will include continuous bid changes, ad copy, feed optimisations etc.
- Translate insights, analytics and data into monthly campaign reports and report to Head of Digital Marketing and Directors on trends and results.
- You will analyse the ad data and seek out opportunities for growth and identify and potential issues. This includes carrying out regular tasks to assist in improving campaign performance.
- Carry out regular Keyword Research for new campaign opportunities.
- Regularly review the websites, customer experience etc to help grow accounts.
- Following trends and report back to Head of Digital Marketing on rising trends and any potential dips in demand.
- Rebuild and reconstruct existing campaigns.
- Assist with Ad copy creation, testing and landing page optimisation to improve conversion rates.
- Work autonomously when needed, taking the initiative to pro-actively create, develop and contribute to campaigns.

**Requirements and behaviours**:

- Excellent analytical skills
- Experience working with big budgets (100k+) is preferable
- Confident with numbers & spreadsheets
- Act in an honest and open manner at all times in all matters
- Have a customer focused approach

**SPECIFIC KEY TASKS & TARGETS**
- These will be specified as appropriate in advance for each Performance Review Period

**What’s in it for you?**
- 28 days holiday inc Bank holidays increasing with Length of service (capped at 33 days)
- Day off on your birthday
- Length of service bonus - after 2 years’ service in November £100 bonus per year
- Free car parking
- Company sick pay
- HSF health plan
- Absence raffle each year
- Auto enrol pension
- Quarterly performance raffle
- On-going training and development
- Discounts and benefit package with Wider Wallet

**Job Types**: Full-time, Permanent

**Salary**: £35,000.00-£45,000.00 per year

**Benefits**:

- Cycle to work scheme
- Sick pay
- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus scheme
- Loyalty bonus

Work authorisation:

- United Kingdom (required)

Reference ID: S/PSE210922



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