Head of Digital Marketing

3 weeks ago


Crewe, United Kingdom Knetic Full time

We are an online retailer in the automotive space, we own four brands - Travall, Van Demon, NOMAD and Car Mat Co - and sell direct-to-consumer through a variety of sales channels.

We're growing fast and very have ambitious plans for the next 5 years. We're looking for a Head of Digital Marketing to help us expand our reach through our brand websites and eventually make them the highest performing channel within the business.

**The role**:
Reporting to the CEO, the Head of Digital Marketing will be responsible for developing and implementing the digital marketing strategy to establish our brand websites as the leading sales channels within our business.

**Key responsibilities shall include**:

- Developing the digital marketing strategy in-line with our wider business goals
- Taking ownership of the way our brands are presented online
- Working alongside the Trading team to drive product sales and improve conversion rates
- Building a customer retention strategy
- Optimising campaigns for maximum efficiency vs spend
- Collaborating with the wider team to ensure all initiatives are aligned with the company's objectives
- Staying up-to-date with the latest trends and practices, helping us to identify new and innovative ways to reach our audience
- Establishing and building a high performance team

**What we're looking for**:

- A background in a leadership position within an eCommerce business is essential
- Forward thinker
- Someone who is highly ambitious
- Excellent knowledge of a variety of digital marketing channels and technology
- A great leader, able to build and manage a team
- Great understanding of the eCommerce industry
- Commercially aware
- A strong collaborator, who works well with other stake holders
- Loves all things automotive

Pay: £60,000.00-£70,000.00 per year

**Benefits**:

- Company events
- Company pension
- Free parking
- On-site parking

Schedule:

- Monday to Friday

Application question(s):

- Why do you think you would be right for this role?

**Experience**:

- Digital marketing: 5 years (required)
- Leadership: 3 years (required)

Work Location: In person



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