Ecommerce Optimisation

4 weeks ago

London, United Kingdom Pandora Jewelry Full time

**Ecommerce Optimisation and Personalisation Specialist**

Highly competitive annual salary plus generous annual bonus scheme and other excellent benefits

Marylebone London/remote hybrid working

**The role**

The E-Commerce Optimization Specialist is primarily responsible for generating & supporting KPI driving insights to feed into the Pandora UK CRO process from a variety of data sources (qualitative & quantitative such as Adobe & Content Square). In parallel the role will use those insights to build out A/B, personalisation and optimisation strategies using our core machine learning and CRM tools including Kibo/Monetate Personalization to flawlessly execute our on-site personalization, A/B testing and optimization strategies while maximizing revenue on the UK and Ireland websites.

**About Pandora**

The largest jewellery company in the world, we craft incredible moments for millions of people every day. We sell three pieces of our hand-crafted jewellery every second and have the largest network in the industry, with almost 7,000 points of sale around the globe and a strong online business.

We pursue sustainability In everything we do and have set ambitious and measurable targets across every touchpoint of our business, from sourcing through to the materials we use and the marketing of our products.

**Our people**

Our global workforce is made up of over 27,000 passionate people who, in 2021, helped Pandora record the highest earnings to date, led by a refreshed long-term growth strategy. The pace of our progress has created an energising, ambitious culture where we are empowered to be ourselves and equipped to deliver our very best.

As we continue to grow, we also continue to invest in our talent. We’re looking for people who share our values and can make their own mark as we continue through the next chapter of our story.


**What to expect from the role**
- Day to day it is expected that this role generates insights and identifies consumer pain points and opportunities in journeys, creates/supports business cases and hypotheses for running a test, build and execute tests where possible to do locally (in both Monetate and Salesforce), QA and monitor frequently, then support with post-test reporting and insights sharing.
- The specific areas for testing could include: product / cart optimization, content testing, personalization testing of the funnel, product recommendations, data capture, optimizing campaign launches and wider global optimization’s
- Using Monetate leverage your knowledge of HTML, CSS and JS to create advanced tests around UX/UI and assist in troubleshooting website functionality issues
- Create and organize ticket requests in JIRA and Confluence and manage updates and responses to local and global teams in a timely manner
- Build strong internal relationships with UK ECommerce, merchandising, operations and wider marketing & Global ECommerce team. Collaborate with and learn from colleagues in similar roles globally to ensure skills, knowledge, best practices and recommendations are shared between clusters to also support best in class local optimisation programme
- Good level of experience in a data analytical or ecommerce trading/optimisation role
- Previous experience working closely with merchandising team preferred
- Previous experience working in omnichannel retail required
- Have a strong background in using Adobe Analytics, Content Square & KIBO/Monetate or equivalent testing software
- Utilize knowledge of HTML, CSS and JS to create advanced tests around UX/UI and assist in troubleshooting website functionality issues
- Support Manager with developing new dashboards within ContentSquare & Adobe around customer journey trends, identify how different audience/segments behave on site during various trading
- Cocreate in partnership with manager a robust quarterly testing and personalization roadmap with global and local ecommerce teams and introduce new experience opportunities during peak promotional and campaign periods.
- Execute weekly personalized experiences across homepage, category and product pages for key target audiences and track performance daily to optimize low converting experiences.
- Commercially focused in driving sales online and working in a support role within a team
- Pro-active and results orientated with strong analytical skills
- Comfortable with challenging opinions using data to support
- Ability to multi-task and work to tight deadlines

Desirable but not required:

- Experience with Personalization and Loyalty programs
- Content Management System experience (Core Media) - ability to create on-site experiences
- Experience with CRM & Audience tools to be able to segmented and targeted experiences (Bloomreach or similar)
- On-site Merchandising experience around product recommendations, UGC and AI tools (Salesforce, Einstein)

**Why work with us?**

Our people are an integral part of our success. Our commitment to unforgettable career progressi

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