Ecommerce Manager

3 weeks ago

London, United Kingdom Robert Half Full time

The Ecommerce Manager will be responsible for the day-to-day management of the websites, trading them effectively and optimising user journeys.

The Ecommerce Manager will use data, heatmaps, and other engagement tools to ensure high conversion, a higher average order value and engagement. The Ecommerce Manager will have strong commercial acumen, be data passionate, and have great attention to detail.

**This is a fully office based role in London.**

**E-Commerce Manager Responsibilities:
Technical**
- Managing our third-party website development partner to deliver high quality, innovative change, with a clear impact on core KPIs
- Product data management - ensure that all product data is on the websites including images, descriptions, product detail, and prices.
- Manage and execute the e-commerce growth plans, working closely with the Digital Marketing Manager to deliver best practise eCommerce expansion.
- Responsibility for the UX and functionality of the website, collecting and actioning analytics and customer insights to drive continuous improvement
- Support technical trouble shooting and tackling any website issues
- Review and evaluate with the Digital Marketing Manager the current technical scope of work in relation to future growth and expansion plans
- Reporting and analysis on search and content performance as well as KPI's. Present findings, insights, and recommendations.
- Own the bi-weekly and seasonal website refresh - ensuring all banners, editorial assets are relevant, optimised and updated on time and tested before.
- Manage upload of all new content assets to the websites, including homepage updates, feature pages, collection banners and blog in time and in-line with marketing content plans.
- Identify opportunities to improve the UX and commerciality of the site
- Implement all PPC and Ad campaigns, alongside the Senior Marketing Manager in line with the online strategy, digital budgets and KPIs

**Commercial**
- Own the Loyalty Program in conjunction with the Marketing team - continually looking at ways to optimise retention via the website in partnership with our loyalty provider
- Weekly and monthly reporting
- giving analysis, actions points and foresight to maintain and track performance
- Monitor current competition and new/emerging omnichannel brands for inspiration and market awareness
- Monitor competitor and web sales trends to ensure web offer and experience is in line with customer expectations
- Work with the Digital Marketing Manager to plan end-to-end customer journey for any new collection launches and promotions.
- Driving cross-/up-sell to increase UPT and AOV, with responsibility to analyse impact and optimise
- Collaborate with the Marketing Team to upload content to the site
- Working closely with Marketing team to define, develop and deliver an ecommerce strategy in line with the key brand and business commercial objectives
- Devise and drive a performance and data analysis plan to inform and support growth using analytical tools
- Presenting ideas and analysis to wider teams to align business processes and projects

**Ecommerce Manager Role Requirements**
- 3+ years experience in Ecommerce within a fast-paced environment or similar, ideally within the retail/ beauty sector
- Technical experience with ecommerce platforms
- Google Analytics proficient
- Experience of delivering digital solutions utilising UX best practices, with excellent knowledge of digital infrastructure best practice and site mechanics
- Proven experience in managing third party suppliers & agencies
- Solid commercial acumen, with a proven record of delivering results
- Happy to be in the London office 5 days a week

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