Product Manager
1 month ago
The **Product Manager**is a key marketing leadership position that supports a profitable growth strategy for company product lines. The position will help drive development activities and decisions and is part of the team that delivers newproducts to market. The role leverages a first-hand understanding of market & technology insights, customer needs & the related value propositions, expertise in the relevant product line, and leadership instincts to achieve technological and commercial advantage.
- Works with the Innovation Director to set the vision and strategy for products and takes on responsibility for the success of them
- Analyses and translates market, business and competitive intelligence, and end user insights, pain points and interview data into business cases for opportunities
- Develops and maintains a product roadmap aligned with strategic priorities, and produces the high-level product requirements, iterating as necessary
- Collaborates with the development teams to deliver a stream of customer-backed innovations to market
- Creates and champions the go to market strategy for assigned products, including positioning, pricing, and value proposition materials
- Understands, develops, and communicates Loma's value propositions, to both internal and external stakeholders, ensuring everyone has the best possible understanding
- Acts as a product evangelist, drives product launch and training, and works with the marketing team to create and implement marketing programs throughout the entire life cycle of the product
- Collaborates with all R&D functions, Engineering Teams, Sales, Marketing, Management, Product Support, Stakeholders and other departments to ensure the successful realisation of all new products
To be successful in this role of **Product Manager**we would love to speak to anyone who has experience of:
- Undergraduate degree in a technical or scientific discipline
- Have demonstrable similar marketing / commercial experience within a comparable environment (food equipment, capital equipment, instrumentation, machinery, etc.)
- Experience in primary and secondary research methods, including voice of the customer and / or opportunity evaluation
- A track record of developing value proposition materials and experience working closely with marketing and sales to deliver messages to end users
- A well-developed Hands-on approach, with strong communication, people and influencing skills to get things done
- Ability and willingness to travel domestically and internationally on trips as / when required
- Understanding of the market requirements for equipment intended for the Food Industry
- Masters degree preferred
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