Senior Customer Insight Analyst
2 months ago
**COMMERCIAL INSIGHT ANALYST**
**MANCHESTER (hybrid, 1-2 days in)**
**£35,000-£40,000**
This is a fantastic opportunity to join this leading education company, heading into their central Manchester office. If you're already an analyst with experience across customer insight and commercial impact to a business, then this is an excellent nextstep to consider. With a team so focused on supporting their employees as well as their customers, this is a great opportunity, so read on
**THE COMPANY**:
This is a leading educational services company that is passionate about making a foundation for all of their customers to succeed. They prioritise their customers to ensure a great commitment to them, so this is a supportive business that really gets tomake a difference. They're ideal to join if you enjoy work that makes an impact and getting the satisfaction of knowing you're supporting others.
**THE ROLE**:
You will be reporting to the Senior Insight Manager and working with other analysts in the team. You can expect to:
- work daily with SQL to conduct deep-dive analysis into customer behaviour to understand key trends and patterns
- analyse marketing campaigns to understand which channels are most successful for acquiring new customers, as well as understand the selections and customer segmentation
- focus your analyse and work on understanding retention of customers, including what makes them stay, potential churn factors, etc.
- report on campaign performance and customer behaviour to the wider team and senior stakeholders to make them aware of key insights
**WHAT ARE WE LOOKING FOR IN YOU?**
- Previous commercial experience working on commercial or customer analytics projects like segmentation, campaign performance analysis, etc.
- A high level of SQL proficiency, having used it in a commercial role
- Preferably have experience with a data visualisation tool like Power BI or Tableau
- Be data and tech literate
- Have good communications for data storytelling and sharing insights
- Be curious and innovative, interested in understanding problems and solving them through data
**WHAT'S IN IT FOR YOU?**
- base salary £35,000-£40,000 DOE
- Wider benefits package (pension, holidays, etc.)
- Hybrid working - ideally once/twice a week in the office but with potential flexibility
- Support through training and development in technical tools like Power BI
- Exposure to senior staff in the business so you can learn from them and work with them
- Clear progression pathways and potential to grow within the business
**HOW TO APPLY**:
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