Senior Marketing Analyst
3 weeks ago
* Previous people leadership/management.
- Stakeholder management.
- Client management experiences.
Senior Marketing Analyst
We are seeking a Marketing Analyst to join our wonderful client. The work location is Manchester.
Who will you be working for?
Our Client is a highly established educational organisation.
What will you be doing?
As Senior Marketing Analyst through the manipulation and interpretation of data you will provide key insight through a range of analysis, reporting and storytelling which drives decisions within the business.
Key duties include:
- Develop a strong understanding of proposition, products, and processes - being a reliable source of information for the business.
- Use key insights to support in optimising and improving marketing activity.
- Measure the commercial impact of the insight you provide using tools such as Attribution modelling.
- Support the development of a suite of insights through reporting, analytics and investigation that are delivered back to the business to drive actionable and trackable change.
- Help put data at the heart of key conversations by building a deep and rich knowledge of the customer and the data that underpins the insight.
- Become an expert on customer journeys to play a key role in shaping marketing and business understanding of the customer.
- Support the manager in the development of the team both strategically and technically by sharing skills, knowledge, and best practice.
- Build key relationships within marketing and the wider business to increase the reputation of the Data Intelligence Team.
- Providing key Marketing insights with actionable recommendations on which activities should be stopped, tested, or continued.
- Giving feedback on processes that need developing to ensure high data quality.
- Ad Hoc analysis to support the business.
- Ensure all insight created is being used effectively around the business, and that there is a mechanism of feedback to allow continuous improvement.
- Support the implementation of marketing and business strategy.
- Understand wider market trends and communicate significance back.
- Effectively undertake any other duties as required.
About you:
- Hold a numerate degree that involves a high level of Statistics or Operational Research (Or equivalent work experience).
- Experience of data manipulation and mining in a previous role.
- Experience in building and maintaining insight reports.
- Experience of channel and digital marketing analytics including confident use of Google Analytics.
- Experience delivering campaign analysis through multiple approaches and drawing recommendations from key insight.
- Excellent analytical and numerical skills, with understanding of effectiveness analytics.
- Confident in data mining and database analysis to build insight; preferably using one of the following SAS, SQL, Python or R.
- Proficient in the use of general computing packages.
- Well-developed problem-solving ability
- Strong personal skills with the ability to present and communicate insights effectively.
- Self-motivated and proactive individual with the drive to succeed.
- Committed to continuous self-development and learning.
What's in it for you?
This is a great opportunity to work for a reputable established organisation. The Senior Marketing Analyst is a permanent position. The working hours Mon-Friday are 8.30am-5pm and offers a salary of £35,000pa
- £45,000pa (depending on experience).
Our client offers a hybrid working model with a weekly rota of 2-3 days in-office and the remainder working from home.
Successful applicants will undergo a full DBS check.
How to apply?
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