Audience Editor

2 months ago

Belfast, United Kingdom Mediahuis Full time

**Job Title**:

- Audience Editor

**Location**:

- Belfast (Hybrid working)

**Department**:

- Audience

**Reporting to**:

- Head of Audience

**Role Purpose**
- *This is a fixed term contract to cover a period of maternity leave*
- The Audience Editor is part of the Belfast Telegraph and Sunday Life newsroom team and is responsible for making sure our stories are delivered to the right audience, at the right time, on the right platform.
- You will have multiple premium stories a day to distribute via the homepage, newsletters, section pages and social media to ensure they reach the largest audience possible. You will have a deep understanding of how online readers consume news and be adept at using data to inform your decisions.
- While this isn't a writing or commissioning role, you must have excellent editorial judgement and work collaboratively with the news desk and Group Editors to understand priority stories and plan strategies to get them to the right audiences.

**Role Responsibilities **(Overview)
- Manage the digital output and distribute our premium stories to reach the widest possible audience
- Curate a compelling homepage that reflects the full breadth of stories on belfasttelegraph.co.uk****:

- Write, manage and send newsletters and push notifications, using open and click-through rates to constantly improve engagement
- Create engaging social media posts that drive readers to our stories
- Curate section pages so that they engage our more niche audiences
- Use real-time and historical data to continuously optimise our readers’ experience
- Keep an eye on top stories to ensure they have the best headline, pictures, videos and are presented in the best possible way
- Work closely with editors to ensure stories create the biggest impact
- Take part in the development and delivery of special editorial campaigns, initiatives and projects
- Develop, adopt and champion best practices for maximising audience engagement

**Experience & Qualifications** (Minimum Experience & Essential Knowledge)
- At least two years’ editorial experience working in a digital media environment
- Experience of digital publishing and distribution, including content management systems and analytics dashboards
- A recognised journalism qualification, ideally from an NCTJ-approved course
- Strong knowledge of social media and SEO best practices
- Strong legal and ethical knowledge, including the Editors’ Code of Practice, Northern Ireland and UK media laws, covering libel, contempt, privacy, data protection, copyright issues, etc.

**Skills**

**Technical & Non-technical**
- Content Management System - editing, page layout
- Data literate, comfortable with Google Analytics, Chartbeat, dashboards and charts
- Excellent working knowledge of social media and other digital tools
- Excellent knowledge of libel law in Northern Ireland
- Self-starting, shows initiative, operate without supervision, motivated
- Flexibility / willingness to adapt
- Copy editing and quick, accurate subbing and writing of headlines for multiple channels (search, social, mobile, newsletters, etc.)

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