Marketing Exec

3 months ago

Oxford, United Kingdom Parke Lane People Full time

About the role

Our client, a well-established and growing business within the healthcare industry,
have an exciting role within their business for a Marketing Executive, to be based at
their impressive offices in Oxford City Centre on a hybrid basis.

The Marketing Executive is a key member of the Client Communication and
Marketing team, working closely with the copywriter to develop high-quality,
engaging content suited to the target audience (GPs, Practice Managers, Secondary
Care teams etc.), delivering key messages effectively in innovative and memorable
ways for both acquisition and retention communications.

Reporting into the Marketing and Communication Lead, you’ll work with the
Marketing and Communication Lead, Marketing Manager, Copywriter and Account
Management teams to move the audience through the adoption funnel for each
healthcare area, ensuring content has a consistent visual identity, helping the
audience to distinguish between content type (launch comms, service notifications,
'HowTo’etc.).

Your understanding of the world of marketing is essential, together with your
passion for creativity, accuracy, and client engagement. Enthusiasm for
collaboration and knowledge sharing is also key.

Specific responsibilities include, but are not limited to:
Retention Marketing and Communication:

- Creation of onboarding and ongoing engagement communications

(written and design), including but not limited to the below, in association
with the Client Communication and Marketing Team, Account Managers
and other client-facing colleagues:

- Effective collaborative working with Client Communication and

Marketing Team and Account Managers to plan campaigns effectivity and
to share best practice
- Acquisition Marketing and Communication:

- Social media content
- User guides
- Videos
- Surveys
- Blogs
- Case studies
- Supports the Marketing and Communication Lead and Marketing

Manager with the delivery of webinars and other acquisition campaigns
- Supports designated Account Management colleague with the upkeep of

prospect and client data, ensuring our communications are reaching our
target audience
- Photo & video library management
- Working on the company’s website and SEO strategy alongside the
- Copywriter- Works alongside to Marketing Manager to track key acquisition activity

(via open rates, click-through rates, GoogleAnalytics and social media),
sharing key insights and learnings with the wider team

What skills* are we looking for?
- You’ll have 1-2 years’ experience in a similar role
- Knowledge of the NHS desired, but not essential
- Great copywriting skills
- Great punctuation, grammar and proofreading skills
- Working knowledge of survey platforms like survey monkey
- Working knowledge of design packages like InDesign, Photoshop, and
- Canva (training can be provided)- Attitudinal and behavioural: positive and proactive approach to tasks and
- challenges, taking accountability and pride for work delivered- Planning and organisation: managing tasks simultaneously, accurately,

and according to priority
- Training can be provided

In return our client offers a salary of £26,000-28,000 and an enhanced benefits
package.

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