Digital Marketing Specialist
2 weeks ago
**Digital Marketing Specialist - Role Specification**
**Job Summary**
As a Digital Marketing Specialist for Equine Products UK Ltd you will own the execution and optimisation of our online advertising strategy. You will have a background in the different paid ad platforms and the set-up, launch and reporting processes of each. You will also own the social media accounts and community engagement strategy for the company.
The role is fully office based in Blaydon, north of Newcastle.
**Responsibilities**
- Create & manage a full online marketing strategy
- Produce weekly/monthly management reports
- Be accountable for monthly/annual online sales targets
- Manage the online marketing within agreed budgets
- Use self initiative and propose new strategies for growth
**Accountabilities & Experience needed**
- Develop and update websites on Shopify platform
- Manage Amazon stores
- Manage Amazon PPC campaigns
- Create and manage ad strategies for TikTok, Facebook, Instagram, Pinterest and Youtube
- Manage Google shopping ads campaigns and display ads
- Create and manage affiliate marketing programs
- Manage live chat using Tidio
- Manage up sell campaigns
- Manage social media and influencer strategy
- Ensure growth through successful SEO
- Manage subscribe and save programs
- Manage online trade account program where applicable
- Manage LinkedIn accounts
**Requirements**:
- 3+ years experience in the creation and execution of digital advertising campaigns across multiple platforms
- Deep understanding of Google Analytics, social media ad platforms, Google Ads and website development through Shopify
- Familiarity with general organic social media principles
- Great reporting and number crunching skills
- Highly organised and detail-oriented
- Quick learner with a passion for technology, software and data
- Creative problem solver
- Innovative mindset with a passion for bringing forth new ideas and process improvements
- High degree of personal accountability, diligence and proactivity
- Passion for digital advertising and technology
**Salary**: £27,000.00-£30,000.00 per year
**Benefits**:
- Company events
- Company pension
- On-site parking
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Newcastle upon Tyne: reliably commute or plan to relocate before starting work (required)
**Education**:
- A-Level or equivalent (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
- Marketing: 1 year (preferred)
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