Social Media and Marketing Strategist

4 weeks ago


Leeds, United Kingdom bailie group Full time

**About the role**:
We're looking for a Paid Social Media and Marketing Strategist to work with our Participant Recruitment team. Help support the growth of our database and assist with just-in-time outreach. Reporting to our Head of Behavioural Research, the Strategist is responsible for building the database via digital marketing activities; finding niche profiles to facilitate user research for our internal research team and external clients.

The Strategist will need to be passionate about the latest marketing trends and channels, and bring innovative, fresh ideas on how to find and engage the right people for each specific project.

Your day-to-day...
- Working with the Participant Recruitment team and our Account Manager/Account Director to build successful paid social ads for a wide range of projects (Facebook, Google, TikTok, LinkedIn).
- Understand the client’s needs and create targeted campaigns for niche/hard-to-reach audiences.
- Optimise the ads and eliminate ad fatigue (using analytics and best practice).
- Manage the campaigns and provide analysis and reporting.
- Design creative collateral for ads using branded templates (in Canva, InDesign or other software).
- Work to tight deadlines to deliver quick turnarounds on ads and amendments if they are underperforming.
- Attend client calls.

**About CDS**:
CDS is an agency that enables strategic change in organisations. We help clients create, develop and deliver better services to meet the evolving needs of customers, employees and citizens.

Our experts specialise in technical enablement, operational transformation, experience transformation and business process outsourcing. We improve outcomes by resolving complex insight, digital, data, technology and print challenges.

Consequently, many of the largest, most complex organisations trust CDS to provide solutions that improve health, wealth and safety in the UK. For example:

- Digitally transforming the ability to report crime online for UK police forces.
- Building a new digital platform for the regulator Social Work England.
- Providing behavioural analysis and insight to drive EE's evolving digital and customer service offering and delivering marketing and operational print management services to the Ministry of Defence

Our clients include National Rail Enquiries, the Cabinet Office, Bank of England, Open University and Insight Investments. We also work with global brands, including Coca Cola, McDonald’s and Microsoft.

Together with our parent company, Bailie Group, CDS is positioned as a leader in enabling change. We are a multi-award-winning agency recognised by the industries we serve and our peers for our innovations and contributions that truly make a positive difference.

**Responsibilities**:
We're looking for someone who can...
- Manage and optimise marketing campaigns to derive the best outcomes on a budget.
- Work independently to analyse and report on campaigns in Google Analytics.
- Build social media ads from scratch from our branding templates.
- Track how ads are performing and make quick changes as needed.
- Think creatively about digital marketing campaigns and try new things.

**Requirements**:

- Has knowledge and experience in lead generation performance marketing (social media, search, PPC, display).
- Has experience using Google Analytics to optimise digital ad performance.
- Has experience building creative collateral in software such as Canva and can do this independently.
- Is a confident communicator.
- Is calm and able to keep a positive attitude working on multiple projects at a time (working to deadlines during busy periods).
- It would also be beneficial, but not essential to have _
- Experience and confidence working in HTML to update a website.
- Experience creating print marketing campaigns as well as digital.
- Search Engine Optimisation (SEO) skills and experience.
- Coaching exposure, with the ability to coach others on digital marketing skills.
- Worked in either a recruitment or research sector organisation.
- Experience using Hubspot.

**In return**
- Attractive base salary
- 25 days holiday + public holidays
- Company pension and life assurance scheme
- Medicash health plan - online GP access, support services & discounted gym membership
- Complimentary fruit, coffee, tea, and Friday drinks at the office
- Wellbeing events/services in Leeds office
- Cycle to work scheme
- Season pass loan for rail & bus travel
- A business focused on professional development and personal growth opportunities
- Smart, engaged co-workers and a culture of inclusion, innovation, and opportunity

**Our inclusive culture**:



  • Leeds, United Kingdom In Technology Group Limited Full time

    **Job Title**: Social Media Manager **Location**: Leeds **Salary**: £30,000 DOE - **We are seeking a highly motivated and creative Social Media Manager to join our client in the Heating Industry based in Leeds. You will be responsible for managing the brand's presence across a range of social media platforms and will work togrow the following, increase...

  • Social Media Executive

    2 months ago


    Leeds, United Kingdom Be Media Full time

    Be Media have an exciting opportunity to join our thriving Digital Marketing Agency in Morley, Leeds. We are looking for a motivated, creative individual who has previous marketing experience to join our team to help take care of a number of exciting clients from across the UK. As a Social Media Executive, you will be expected to have a solid understanding...


  • Leeds, United Kingdom Be Media Full time

    Be Media have an exciting opportunity to join our thriving Digital Marketing Agency in Morley, Leeds. We are looking for a motivated, creative individual who has previous marketing experience to join our team to help take care of a number of exciting clients from across the UK. As a Social Media Executive, you will be expected to have a solid understanding...

  • Paid Social Manager

    5 days ago


    Leeds, Leeds, United Kingdom Network Sales & Marketing Full time

    Do you have social media experience, and are you seeking a new role? Our client is looking for a Paid Social Media Manager, and the hybrid role comes with a salary of up to £35,000 p/a and excellent benefits.As a Social Media Strategist, you will take on responsibility and shape the strategy with clients across the board. This role is hybrid with working to...

  • Social Media Intern

    2 days ago


    Leeds, United Kingdom KQ Social Full time

    Job Title: Social Media Intern Overview: Join my team as a Social Media Intern and gain valuable experience in the dynamic world of social media management and public relations. This internship offers a hands-on opportunity to enhance your skills while contributing to our online presence. **Responsibilities**: - Assist in creating engaging content for...


  • Leeds, United Kingdom Creative Marketing Services Full time

    **Creative Marketing Services is a UK top 40 regional marketing agency with a 40 year track record of building national brands. In recent weeks we’ve been named as a Digital Enterprise Top 100 company, the only full service agency to make the grade. Our multi award-winning team is based in the superb surroundings of Hollinthorpe Hall, on the edge of Leeds...


  • Leeds, United Kingdom Creative Marketing Services Full time

    **Creative Marketing Services is a UK top 40 regional marketing agency with a 40 year track record of building national brands. In recent weeks we’ve been named as a Digital Enterprise Top 100 company, the only full service agency to make the grade. Our multi award-winning team is based in the superb surroundings of Hollinthorpe Hall, on the edge of Leeds...


  • Leeds, United Kingdom Flawless Photography and Makeover Studios Full time

    **Marketing Assistant - B2C - Full-time /Part-timePosition** This is an exciting new role available within our busy marketing team; we’re looking for a Marketing Assistant based in our glamourous Leeds Studios. Keen passion for social media marketing who is always keeping track of the latest trends in social media. Flawless has been established for over...


  • Leeds, Leeds, United Kingdom Flawless Photography and Makeover Studios Full time

    Marketing Assistant - B2C - Full-time /Part-timePositionThis is an exciting new role available within our busy marketing team; we're looking for a Marketing Assistant based in our glamourous Leeds Studios. Keen passion for social media marketing who is always keeping track of the latest trends in social media.Flawless has been established for over 17 years...

  • Social Media Admin

    1 week ago


    Leeds, United Kingdom Clap-by-Media-LTD Full time

    The Social Media Admin will be responsible for managing and maintaining the company's social media presence across all platforms. This includes creating and scheduling engaging content, responding to comments and messages in a timely manner, and analyzing and reporting on the performance of social media campaigns. **Responsibilities**: - Develop and...


  • Leeds, United Kingdom eGrowth Media Full time

    **Social Media Content Creator** eGrowth Media are currently searching for a Social Media content creator to be based in our vibrant office in Leeds city centre. eGrowth Media are a well-established and growing Social Media Marketing agency and this will be a full-time permanent position. This is a fantastic opportunity for somebody who wants to join a...


  • Leeds, Leeds, United Kingdom Network Marketing - Marketing Recruitment Full time

    Are you a Social Media Specialist? Want to work for one of the UK's leading dental practices?Our client is on the hunt for a Senior Social Media Executive to come on board and join growing Leeds based office. These guys offer a wide range of dental solutions from Veneers, Dental Implants, Composite Bonding and Clear Aligners and have a handful of luxury...

  • Digital Strategist

    2 months ago


    Leeds, United Kingdom The Talent Crowd Full time

    **Digital Strategist (LEEDS) - c£40,000** A fantastic opportunity to join a successful integrated agency with a strong digital offering. Working within a friendly and team orientated culture, they have some great clients across healthcare, FMCG and more sectors. You will develop client strategy across all channels including SEO, paid social and paid media...


  • Leeds, United Kingdom Network Marketing – Marketing Recruitment Full time

    Are you a Social Media Specialist? Want to work for one of the UK’s leading dental practices? Our client is on the hunt for a Senior Social Media Executive to come on board and join growing Leeds based office. These guys offer a wide range of dental solutions from Veneers, Dental Implants, Composite Bonding and Clear Aligners and have a handful of luxury...


  • Leeds, United Kingdom Redwood Media Full time

    Company DescriptionRedwood Media is a global digital media production company based in Cardiff, United Kingdom. We specialize in creating original content across various social media platforms. Our network generates millions of monthly views, staying engaged with the latest in Pop Culture, movies, and TV shows. We work with clients, partners, and our own...


  • Leeds, United Kingdom Leeds Home Furniture Ltd Full time

    Overview: **Responsibilities**: - Assist the sales team in achieving sales targets by upselling products and services through social media - Develop and implement social media marketing strategies to promote our products - Create engaging and visually appealing content for social media posts - Manage and maintain all social media accounts - Drive sales...


  • Leeds, United Kingdom Leeds Home Furniture Ltd Full time

    Overview: **Responsibilities**: - Assist the sales team in achieving sales targets by upselling products and services through social media - Develop and implement social media marketing strategies to promote our products - Create engaging and visually appealing content for social media posts - Manage and maintain all social media accounts - Drive sales...


  • Leeds, United Kingdom Network Sales & Marketing Full time

    Do you have PR and social media account management experience, and are you seeking a new job in Leeds? If so, we'd love to hear from you! Network Marketing is looking for a skilled and enthusiastic PR and Social Manager to join our client's friendly andvibrant team. This full-time PR and social management role offers a salary of £30k-£45k p/a and excellent...


  • Leeds, United Kingdom Leeds Home Furniture Ltd Full time

    Overview: **Responsibilities**: - Develop and implement social media marketing strategies to promote our products - Create engaging and visually appealing content for social media posts - Manage and maintain all social media accounts - Drive sales through social media channels by showcasing product features, benefits, and promotions - Monitor social media...


  • Leeds, United Kingdom Leeds Home Furniture Ltd Full time

    Overview: **Responsibilities**: - Develop and implement social media marketing strategies to promote our products - Create engaging and visually appealing content for social media posts - Manage and maintain all social media accounts - Drive sales through social media channels by showcasing product features, benefits, and promotions - Monitor social media...