Marketing Lead

7 months ago

Manchester, United Kingdom Gather Full time

Fed up with dry, uninspiring B2B marketing content?

We are too.

At Gather, we're shaking up the construction industry with a revolutionary construction shift reporting and commercial assurance platform. Gone are the days of endless spreadsheets and paper mountains
- imagine capturing every project detail instantly, keeping everyone on the same page, every shift. We're talking seamless collaboration, clear communication, and effortless commercial assurance.

But how do we spread the word about this game-changer? That's where you come in.

Join us as a Marketing Lead and take ownership of our marketing activities - the content you produce will ignite conversations, educate potential clients, and position Gather at the heart of a digital construction revolution. This is a great opportunity for someone wanting to propel their career growth, as our recent investments pave the way for the expansion of our marketing team. Join us and take the lead in managing new marketing initiatives, opening avenues for substantial professional development

**Role and Responsibilities**:
As Marketing Lead at Gather, you will be responsible for driving marketing-sourced revenue by owning the marketing of our product. Your responsibilities will include:

- Manage the implementation of the organic social strategy across multiple channels including the website, Linkedin and Youtube channel to drive growth and engagement.
- Liaise with customers to organise the production of video and written case studies, illustrating how customers effectively use Gather software.
- Efficiently manage agency relationships to ensure the success of campaigns. Overseeing the execution, tracking, and measurement of campaigns, and effectively communicating results to key stakeholders.
- Leveraging CRM and analytics data and insights to enhance campaign success, guiding marketing strategy and direction while consistently seeking opportunities to enhance ROI.
- Lead the planning and execution of PPC campaigns on various platforms to align with Gather’s business goals. Conduct thorough keyword research, create targeted ad copy, and implement budget optimisation strategies to ensure effective spend and achieve channel ROAS targets.
- Coordinate and oversee attendance at industry events, actively showcasing Gather's products and offerings. Engage with clients, effectively communicating the benefits of our products, and fostering valuable relationships to drive client satisfaction and business growth.
- Develop SEO-optimised content to establish our brand as a thought leader in the industry. Utilise tools like Ahrefs to ensure maximum SEO effectiveness and build this content within the Webflow website tool for enhanced online visibility and engagement.
- Become familiar with the brand guidelines and product specifications, ensuring all marketing content aligns with these standards.

**Requirements**:
To excel in this role, you should possess:

- 2-3 years of experience in a marketing role (B2B preferred)
- Bachelor's degree (or an equivalent) in marketing or a relevant field.
- Knowledge and experience of managing PPC channels and campaigns
- Knowledge and experience of using Google Analytics and Google Data/Looker Studio
- A good understanding of SEO and how to optimise content
- Project management experience, building strategies, coordinating agencies and managing internal stakeholders
- Highly organised with meticulous attention to detail.
- Enthusiastic team player with a collaborative mindset.
- Flexibility to adapt to changing priorities and responsibilities.
- Excellent communication skills, both written and verbal, to effectively convey product USPs and benefits.

**Why join Gather?**

Tired of the status quo? Join Gather, a forward-thinking tech company disrupting the construction industry with a revolutionary construction shift reporting and commercial assurance platform. Here, you'll:

- **Be part of something bigger**: Drive real impact by accelerating sustainable construction through data-driven innovation.
- **Fuel your career growth**: We invest in our people, offering a comprehensive training program and potential for future equity share.
- **Thrive in a supportive environment**: Collaborate with a passionate team in a friendly and inclusive Manchester city centre office.
- **Enjoy flexibility and work-life balance**: We offer remote working opportunities and flexible working hours to suit your needs.

**What you'll get**:

- Competitive salary of £35,000 - £40,000 per year (depending on experience)
- 23 days holiday + bank holidays
- Modern Manchester city centre office with extensive coworking facilities
- Flexible working hours and location with remote options
- Personalised training program for your development and success
- Supportive and collaborative work environment
- Potential for future equity share

**Salary: £35,000 - £40,000 per year depending on experience.**

**All applicants must have the right to work in the UK.**

**Sa

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