Digital Marketing Manager
2 weeks ago
We are looking for an experienced Digital Marketing Manager to join a company within the retail industry. They are looking for someone who has a strong background in SEO, backlink development, content creation, social media, and Shopify. As well as, experiencewith Google Analytics. This role is a hybrid role within the North East.
**Responsibilities**:
- Develop and execute a comprehensive digital marketing strategy
- Conduct keyword analysis to inform content creation
- Manage and optimise website and social media platforms
- Drive website traffic through backlink development and SEO
- Use Google Analytics to track and analyse website traffic and user behaviour
- Monitor and report on industry trends and make recommendations for adjustments to the digital strategy
- Measure and report performance of all digital marketing campaigns, and assess against goals (traffic, CVR, CPA and Cost per first order)
**Qualifications**:
- Proven experience in digital marketing, with a focus on SEO, backlink development, content creation, social media, and Shopify
- Strong understanding of Google Analytics
- Excellent written and verbal communication skills
- Ability to think creatively and come up with new ideas to drive traffic and increase conversions
- Strong organisational and project management skills.
**Skills**:
- SEO - A solid understanding of how SEO affects business. You will know how to structure a page and it’s contents.
- Social Media - You have the ability to implement content strategy for platforms and assess their success.
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