Head of Paid Media

2 months ago

Worthing, United Kingdom Fresh Egg Full time

We’re looking for an experienced Head of Paid Media to lead, grow and manage paid media services at Fresh Egg. We will want you to be able to provide a deep understanding of digital advertising, a strong analytical mindset and the ability to manage and lead a team of talented individuals, whilst setting clear objectives and priorities that enable best-in-class delivery of our products and services. You will be ultimately responsible for driving the strategic planning, execution, and optimisation of all paid media campaigns for both new and existing clients. You will be responsible for developing innovative multichannel strategies that engage with target audiences and enhance brand visibility, whilst leveraging data-driven insights to ensure the continuous growth and success of existing clients digital marketing efforts. You will need to be able to operate at both a strategic and operational level, overseeing the development and execution of paid media campaigns across various platforms and channels, such as; PPC, social media advertising, display advertising, programmatic and video.

This is a fantastic opportunity for the right person to put their stamp on an exciting proposition and to significantly grow this service and the revenue that it delivers as part of the overall agency growth.

We are looking for an exceptional individual that will also be able to represent Fresh Egg within the industry as an authority on paid media by contributing to internal and external websites, publications, forums and events as required.

**Skills, knowledge and experience**

**Responsibilities include**:

- To work closely with all relevant stakeholders as required to ensure that all client accounts have a robust strategy in place, together with specific performance targets and objectives tailored to meet or exceed the business and commercial expectations of the client.
- To manage the overall performance of the paid media function, making sure account and project activities are well-managed, of high quality, producing value and delivered on time and budget.
- To support the business development team with pre-sale activities, driving leads and increasing paid media related work for the agency.
- To develop the position of the company on its approach to paid media activity, increase the awareness of the Fresh Egg team within the industry and drive awareness of agency expertise to attract new clients.
- To initiate and carry out regular objective testing of tools, resources and techniques, working to annual budgets.
- Develop, implement and lead comprehensive paid media strategies aligned with business goals, brand identity, and target audience behaviour.
- Oversee the planning, execution, and optimisation of paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, Twitter, Tik Tok and more.
- Stay abreast of industry trends, emerging technologies, and best practices to inform and adjust the paid media strategy as needed.

**What we’ll give you in return**

The most brilliant part of Fresh Egg is its people - you’ll see what we mean as soon as you arrive. People to learn from, caring people and people full of ideas. We therefore look after our staff and we’re all rewarded with, amongst other things:

- 3pm finish on Fridays
- Input into the company goals - we are all asked for our opinions on where the company should be headed
- Regular social events to suit everyone - quiz nights, escape games, barbecues and our infamous Christmas party
- Workplace flexibility - we entrust our line managers with the flexibility to work with you on what you need in order to get the best job done
- Enhanced pension contributions, critical illness and death in service packages
- Wellbeing support - financial wellness sessions, a wellness guide, employee savings and cycle scheme access as well as activities and an in-office gym
- Enhanced maternity and paternity packages
- A structured induction program giving you the chance to learn about the different functions across Fresh Egg

Please refer to our website for a list of full benefits.
- At Fresh Egg, diversity, equality, and inclusion are crucial parts of our DNA. We are committed to creating a workplace that is welcoming and inclusive to all, where all staff feel comfortable being themselves.
We strive to attract and retain a diverse group of employees and promote a culture where everyone feels valued, supported, and empowered to do their best work. We continuously work to ensure that our policies and practices support our commitment to diversity, equality, and inclusion.
Fresh Egg is committed to building a team representing the diverse communities we serve, and we love welcoming new voices and backgrounds to our team. For us, a diverse workforce brings a range of experiences, skills, and perspectives that enrich our creativity and innovation and help us better serve our clients._

**Job Types**: Full-time, Permanent

Schedule:

- Monday to Friday

W

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