Senior Marketing Campaign Specialist

4 weeks ago

Belfast, United Kingdom Kainos Full time

**Our people love the exciting and meaningful work they do, the cutting-edge resources and technology they have access to, the benefits we offer and the great community we’ve built. Want to join them?**

Our vision is to create a world-class business development and marketing capability for Kainos, fuelled by a diverse range of incredibly talented and motivated professionals working collaboratively and innovatively to ensure we continue our growth trajectory.

We do this via an open and supportive environment where colleagues can share information, learn from one another, and excel in their own career. Working aligned to industry best practice, we build sustainable and predictable sales pipelines for our market-leading offerings.

**Who we are looking for?**

Our Workday Marketing team are looking for motivated and confident self-starter with a growth mindset and ‘can-do’ attitude to initiate long-standing relationships with prospective customers.

As a Marketing Campaign Specialist, you will plan and execute multi-channel marketing campaigns that drive qualified leads for our Workday Services in the EMEA region. You’ll oversee all elements of campaign delivery as well as report and measure on success.

**Your responsibilities will include**:

- Develop integrated marketing campaigns with the aim of acquiring marketing sourced pipeline
- Manage end-to-end campaign projects including, planning, execution, tracking and reporting of success
- Deliver against marketing targets, produce regular reports of campaign results, including web analysis and evaluation of objectives set
- Brief and oversee the work of internal and external agencies, such as designers, animators, and copywriters, who will help support elements of campaign activity
- Understanding buyer personas to build trust, articulate their challenges, and propose potential solutions
- Write, edit, and proofread copy for materials within marketing campaigns
- Collaborate with stakeholders across sales, product, and field teams to assist in wider demand generation strategies

**Minimum (Essential) Requirements**:

- Educated to degree level, preferably in Marketing or a relevant business-related discipline
- Minimum 2 years experience in developing and implementing marketing campaigns that drive business results and meet objectives
- Results driven with a good understanding of lead generation and how to progress leads through a marketing funnel
- Demonstrable experience of marketing techniques like automation/nurtures, webinars, search, digital advertising, and physical events
- Capable of managing the workload of self and team while operating in a highly competitive and pressurised environment while meeting deadlines
- Ability to effectively communicate and build trusted relationships with various stakeholders (both internally and externally)
- Strong written and verbal communication skills

**Desirable**:

- Experience in creating and executing demand generation campaigns using technology stacks such as Marketo and Microsoft Dynamics
- Prior experience in delivering integrated marketing campaigns for a technology company
- Experience of preparing and presenting content
- Keen interest in technology and industry trends

**WHO YOU ARE**:
Our vision is to enable outstanding people to create digital solutions that have a positive impact on people’s lives. Our values aren't abstract; they are the behaviours we expect from each other every day and underpin everything that we do. We expect everyone to display our values by being **determined** in how obstacles are overcome; **honest** when dealing with others; **respectful** of how you treat others; **creative** to find solutions to complex problems and **cooperative** by sharing information, knowledge and experience. These values, applied collectively, help to produce an outstanding Kainos person, team and culture.

In short: Having a criminal record will not exclude you from a career with Kainos. This depends entirely on the nature and requirements of the position, together with the circumstances and background of offences. Kainos has a policy on the recruitment of ex-offenders (available on request).

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