Retention Marketing Strategist

5 months ago

Norwich, United Kingdom Pivotal Full time

Pivotal is a renowned digital marketing agency specialising in providing innovative and effective marketing solutions for businesses worldwide. We focus on driving results and exceeding client expectations, and we are committed to delivering exceptional strategies and outstanding service. Our team of dedicated professionals is passionate about staying ahead of industry trends and delivering superior performance.

**Role Overview**
- ** Customer Communication**: Our clients' communication with their customers is vital to conversion. Therefore, you will ensure messages are timely, relevant, and personalised. You'll assist in crafting strategies that provide the right message to reach the right person at the right time, enhancing customer engagement and fostering a positive brand experience.
- ** Customer Loyalty**: You will innovate and implement strategies to deepen customer loyalty, such as loyalty programs and personalised engagement tactics. This involves understanding diverse consumer bases and creating targeted campaigns to encourage repeat business and long-term commitment.
- ** Collaboration with the broader Marketing Team**: You'll work closely with and be supported by various teams, including PPC, Content, and Optimisation, to ensure a unified approach to marketing strategies. This cross-functional teamwork ensures cohesive campaigns that align with overarching client objectives.
- ** Analytical Approach**: By adopting an analytical mindset, you will leverage data to inform strategies and tailor campaigns to enhance customer lifetime value and retention. Utilising tools such as Google Analytics, you'll interpret customer behaviours and refine strategy for optimal results.
- ** Client Communication**: A core part of the role is building long-term relationships with clients, therefore it is vital to have a client-first, results-driven mindset. You’ll regularly jump on calls with clients and work with them to increase their customer retention.

**Responsibilities**
- Develop and help execute innovative retention strategies, including loyalty programs, referral schemes, and customer feedback mechanisms.
- Segment customer bases and craft targeted campaigns to enhance customer loyalty and satisfaction.
- Utilise analytics and data-driven approaches to understand customer behaviours and improve lifetime value.
- Regularly communicate with clients and internal teams to align on strategies and goals.
- Monitor and report on the effectiveness of retention strategies, adjusting tactics as needed to meet objectives.
- Collaborate with the wider marketing team, including PPC, Optimisation and Content teams, on top-down marketing strategies, ensuring cohesive cross-channel campaigns.

**Key Qualifications & Skills**
- 3+ years of e-commerce experience, either agency or in-house.
- Excellent communication skills and previous experience working with clients or customers.
- Excellent organisational skills to handle multiple projects across clients simultaneously, meeting deadlines.
- Willingness to learn and take ownership of your work demonstrates strong initiative.
- Experience using software such as Adobe Suite, Canva, Figma, etc.
- A creative mindset with a high level of attention to detail.
- Excellent written English skills.
- Strong analytical skills with Google Analytics experience.

**Desirable**
- A degree (or other relevant qualifications) in Marketing or Business.
- Experience in other areas of marketing, e.g. Conversion Rate Optimisation, PPC, SEO, Affiliate marketing, Social and influencer marketing.
- Experience with the backend of E-commerce platforms such as Shopify, Adobe Commerce, BigCommerce, WooCommerce, etc.
- Copywriting skills

**Why Join Us**

As part of our dynamic team, you'll have the opportunity to drive significant growth and professional development and chart a clear path for career advancement within our rapidly expanding agency.

Read more about working for Pivotal here
Read more about the qualities we look for here

Join us as a Retention Marketing Strategist in our dog-friendly, vibrant city centre office in Norwich and receive the following:
**Benefits package**
- Salary: £28,000 - £38,000 (depending on experience)
- Collaborative and inclusive work environment
- Continuous learning and growth opportunities (dedicated development days)
- 20 days holiday allowance, with a day accrued each year of service
- Paid day off for birthdays
- Dog-friendly office
- Beer Fridays
- Team building events
- The Yard Coffee discount
- And more

Please note: This is a mainly office-based role, and we are specifically seeking applicants local to Norfolk, UK.

  • Marketing Strategist

    4 days ago

    Norwich, Norfolk, United Kingdom 7days Labs Full time

    About Our OpportunityWe are seeking a highly skilled Marketing Strategist to join our team in Norfolk. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive marketing strategies aligned with company goals.Job DescriptionOur ideal candidate will have a minimum of 4-5 years of experience in marketing...

  • Global Marketing Strategist

    1 month ago

    Norwich, Norfolk, United Kingdom NielsenIQ Full time

    Job Title: Global Marketing StrategistJob Summary:We are seeking a highly skilled Global Marketing Strategist to lead our marketing efforts and drive business growth. The ideal candidate will have a strong background in marketing, excellent communication skills, and the ability to develop and implement effective marketing strategies.Key...

  • Digital Marketing Strategist

    5 days ago

    Norwich, Norfolk, United Kingdom Anglian Home Improvements Full time

    Job OverviewWe are seeking an experienced Digital Marketing Strategist to lead our paid media efforts across Meta, Google Ads, and other leading channels. As a key member of our digital marketing team, you will be responsible for developing and executing paid media strategies that drive business growth and maximize ROI.

  • Senior Performance Marketing Strategist

    1 week ago

    Norwich, Norfolk, United Kingdom DIGITAL FUEL PERFORMANCE Full time

    Unlock Your Potential as a Senior Performance Marketing StrategistDigital Fuel Performance is seeking an experienced and results-driven Senior Performance Marketing Strategist to lead and optimise large-scale digital marketing campaigns across various channels.We are looking for a professional with a deep understanding of performance marketing, who is adept...

  • Digital Marketing Strategist

    4 weeks ago

    Norwich, Norfolk, United Kingdom Atlasseo Full time

    Atlas SEO is a leading digital marketing agency specialising in high-end link building and content production.About the RoleWe are seeking an experienced SEO Strategist to join our team and take responsibility for creating and managing the content and SEO strategies for our website and our clients' websites.As an SEO Strategist, you will be responsible for...

  • Global Marketing Strategist

    4 weeks ago

    Norwich, Norfolk, United Kingdom NielsenIQ Full time

    Job Title: Global Marketing StrategistAbout the Role:We are seeking a highly experienced Global Marketing Strategist to lead the development and implementation of our global marketing strategy. The successful candidate will be responsible for driving business growth through effective marketing campaigns and initiatives.About You:To be successful in this...

  • Digital Marketing Specialist

    5 months ago

    Norwich, United Kingdom Pivotal Full time

    **Job Summary** A core part of the role is building long-term relationships with clients. Therefore, it is key to have a client-first, results-driven mindset. You will be expected to deliver results for clients in a fast-paced environment, with an easy-going and knowledgeable team around you to support you. This is a fantastic opportunity for a proactive...

  • Digital Marketing Strategist

    1 month ago

    Norwich, Norfolk, United Kingdom Atlasseo Full time

    Atlas SEO is a digital marketing agency that specialises in high-end link building and content production.The company has experienced excellent growth since its founding in 2020.As a Digital Marketing Strategist, you will be responsible for creating and managing the content and SEO strategies for our website, and our clients' websites.You will create and...

  • Vice President of Marketing leading a team of creative strategists.

    4 weeks ago

    Norwich, Norfolk, United Kingdom Aspens Services Full time

    As a key member of our marketing team, you will lead the development and execution of strategic marketing campaigns that drive business results. Your expertise in creative strategy, team leadership, and project management will be essential in guiding the team to success.Key Responsibilities:Develop and execute marketing strategies that align with business...

  • Digital Marketing Strategist

    1 month ago

    Norwich, Norfolk, United Kingdom Select Appointments Full time

    At Select Appointments, we're seeking a skilled SEO Strategist to join our dynamic consultancy team. As a key member of our team, you'll be responsible for creating compelling and effective strategic plans for organic search, driving SEO activities and campaigns across a portfolio of agencies and clients.You'll need to stay up-to-date with the latest SEO...

  • Senior Marketing Strategist

    3 weeks ago

    Norwich, Norfolk, United Kingdom 7days Labs Full time

    Job DescriptionWe are seeking a highly motivated and experienced Marketing Manager to lead our marketing department's activities and campaigns, driving our brand growth and customer acquisition.Job PurposeThe successful candidate will oversee the development and implementation of comprehensive marketing strategies aligned with our company goals, leading...

  • Content Strategist

    5 days ago

    Norwich, Norfolk, United Kingdom Atlasseo Full time

    At Atlasseo, we're a digital marketing agency that specialises in high-end link building and content production.We're committed to delivering exceptional results for our clients, and we're looking for a skilled Content Strategist to join our team. This is an exciting opportunity to take on a challenging role and contribute to the growth of our business.Job...

  • Marine Content Strategist

    5 days ago

    Norwich, Norfolk, United Kingdom Select Recruitment Full time

    Job Title: Marine Content StrategistDo you have a strong background in creating engaging content for complex technical topics?We're seeking an experienced Marine Content Strategist to join our dynamic marketing team at Select Recruitment.Create compelling narratives about cutting-edge marine technology and solutionsCollaborate with technical experts to...

  • Customer Retentions Agent

    5 months ago

    Norwich, United Kingdom Epos Now Full time

    **About the company.** We are a market-leading fintech company that supports over 30,000 businesses across 71 countries and works within the payments and point of sale (POS) space. Our mission is to make commerce accessible for everyone. After such successful development, we are expanding our customer service department to support a growing customer...

  • Business Growth Strategist

    1 month ago

    Norwich, Norfolk, United Kingdom beBee Professionals Full time £35,000 - £55,000

    As a Business Growth Strategist at beBee Professionals in Norwich, you will be responsible for driving business expansion through strategic client engagement and innovative sales strategies. Key responsibilities include developing and executing business strategies to identify new market opportunities, forging and maintaining strong, profitable relationships...

  • Business Growth Strategist

    1 month ago

    Norwich, Norfolk, United Kingdom beBee Professionals Full time £35,000 - £55,000

    As a Business Growth Strategist at beBee Professionals in Norwich, you will be responsible for driving business expansion through strategic client engagement and innovative sales strategies.Key Responsibilities:Develop and execute business strategies to identify new market opportunities.Forge and maintain strong, profitable relationships with key...

  • Senior Investment Risk Strategist

    1 week ago

    Norwich, Norfolk, United Kingdom Aviva Full time

    Senior Investment Risk StrategistWe are seeking a highly skilled Senior Investment Risk Strategist to join our team and contribute to the development of investment risk strategies that align with our business objectives.About the RoleThis is an exciting opportunity for a seasoned professional to play a key role in shaping our investment risk management...

  • Senior Digital Marketing Specialist

    5 months ago

    Norwich, United Kingdom Pivotal Full time

    **About the role** It is vital to have a client-first, results-driven mindset. You will be expected to deliver results for clients in a fast-paced, demanding environment, with an easy-going and knowledgeable team around you to support you. You’ll need to be confident in “hitting the ground running", but we’ll have your back. This is a fantastic...

  • Customer Retentions Agent

    5 months ago

    Norwich, United Kingdom Epos Now Full time

    **About the company.** We are a market-leading fintech company that supports over 30,000 businesses across 71 countries and works within the payments and point of sale (POS) space. Our mission is to make commerce accessible for everyone. After such successful development, we are expanding our customer service department to support a growing customer...

  • Digital Brand Strategist

    5 days ago

    Norwich, Norfolk, United Kingdom Breathe Full time

    Job DescriptionBreathe is a leading HR software provider for SMEs in the UK. We are seeking a Digital Brand Strategist to join our team and help us develop our digital brand presence.The successful candidate will have a strong background in brand marketing and social media management. You will be responsible for developing and implementing our digital brand...