Website Analytics Officer

2 weeks ago

Cambridge, United Kingdom Alzheimer's Research UK Full time

The Website Analytics Officer will be responsible for setting up, reporting and analysing key performance indicators for digital activities and providing actionable insights and intervention plans to improve return on investment.

Focused on tracking and reporting on key website and user metrics, the role will play a crucial part in the optimisation of Alzheimer’s Research UK’s (ARUK) website and digital channels.

This role will work closely with the Digital Content Manager and Digital Campaigns team, providing detailed analytics, reporting and recommendations to improve website and campaign design. Working closely with ARUK’s data team, this role provides a link between our campaign and website data with our CRM and data warehouse.

**MAIN DUTIES & RESPONSIBILITIES**:

- Use various programmes, such as Google Analytics to monitor and report on website user and performance data.
- Provide recommendations to the Web team on website and user journey improvements based on data insights, taking into account ARUK’s different supporter types.
- Support the Digital Campaigns team by analysing the digital effectiveness and conversion results of campaigns.
- Support the Digital Campaigns team by providing timely detailed reports for digital campaigns and assist with communicating results to other ARUK teams.
- Support on setting up events, goals, and managing Google Tag Manager to ensure KPIs are captured on the website.
- Build and maintain reporting dashboards in Google Analytics and Looker Studio.
- Provide recommendations on future campaigns based on historic data insights.
- Work closely with our partner Web Agency and third-party digital marketing agencies and supporting with the tracking across our social media platforms.
- Provide recommendations on suitable A/B tests.
- Work closely with ARUK’s Data team, ensuring alignment between our digital and data systems.

**WHAT WE ARE LOOKING FOR**:

- Experience collecting digital data for a medium sized organisation.
- Experience in providing actionable data insights to a digital team.
- Detailed knowledge of Google Analytics and Google Tag Manager.
- Experience of using website user monitoring tools such as HotJar.
- High level of competence across social media platforms and setting up tracking for marketing campaigns.
- Experience of reviewing and trouble-shooting of anomalies in data sets.
- Organisation - managing multiple complex projects simultaneously.
- An understanding Search Engine Optimisation best practise.
- An analytical and questioning mind.
- Strong Data Studio skills, with the ability to set up data sources and dashboards.
- Strong MS Excel Skills.
- An enthusiasm for demonstrating the potential of digital and web development.
- Strong ability to present complex data concisely and communicate recommendations.
- Ideas-driven, can-do attitude.
- Understanding and passion for data integrity, accuracy and compliance

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