Senior Digital Merchandiser

6 months ago

Redditch, United Kingdom Halfords Full time

**Are you passionate about digital innovation and delivering exceptional customer experiences?**

**Look no further**

As a Senior Digital Merchandisers you'll play a vital role in driving growth and shaping the customer journey online. This is an exciting opportunity to be part of our mission to become the market leader in the tyres category.

**Reporting to the Digital Merchandising Manager - Tyres, you will be responsible for**:

- Driving the ambition and growth of the tyres category online to support Halfords Group in becoming the market leader.
- Conducting merchandising activities, ensuring accurate product information, images, and content for all tyre products and services.
- Collaborating with cross-functional teams to optimize customer journeys, focusing on increasing bookings, attachment rate, availability, and providing help and advice for a great customer experience.
- Attending category meetings to discuss tyre performance, sales, and targets with the Tyres Category team.
- Working closely with the product and supporting teams to optimize the parts support database and PACE booking system, ensuring optimal slot availability for garages.
- Supporting the end-to-end process of acquisitions and onboarding new centres and vans, optimizing the customer journey and increasing awareness and bookings.
- Contributing ideas for product improvements and enhancements, considering the customer journey and user experience.
- Collaborating with Ecommerce, Digital & Customer, and Marketing teams to ensure timely delivery of online product updates with supporting content.
- Organizing and implementing sales and promotional events, re-merchandising the site as required.
- Analysing commercial and web metrics to make recommendations for increasing tyre bookings and improving product attachment, while providing competitor analysis and insights.
- Working closely with the Customer Contact team to understand customer feedback and implement necessary changes.
- Supporting training needs, toolkits, and best practice standards/guidelines within the digital merchandising team.

**To be successful in this role, you should have**:

- A strong passion for digital innovation and staying ahead of industry trends.
- A customer-centric mindset, dedicated to delivering exceptional experiences.
- Excellent communication skills to collaborate effectively with cross-functional teams.
- Strong organizational skills and the ability to meet deadlines independently.
- Keen attention to detail, ensuring accuracy in all aspects of merchandising.
- Good analytical and reporting skills to derive meaningful insights from data.

**This is your opportunity to make a real impact, drive growth, and deliver outstanding customer experiences.**

**Halfords operates a hybrid working policy with 2 days a week on site at our support centre in Redditch Worcestershire.

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