Social Media Manager

1 week ago

Luton, United Kingdom TUI Full time

As one of the Social Media Managers you will be responsible for the planning, management and reporting of paid brand social media activity across our channels for TUI.Working closely with all teams across the business and key partners.

Enhancing our social customer experience by producing innovative social-first material, while amplifying content to the right people through paid activity, is a strategic priority for TUI UK’s Brand Social team. Our purpose is to increase awareness and considerationof our brands and therefore we are looking for an individual whose knowledge will enhance processes and best practices for the creation, technical set-up and execution of paid social campaigns. This is an exciting opportunity for someone with a passion forsocial and media planning. You’ll bring enthusiasm and creativity to our Brand Social Team with loads of excitement for new ideas and making sure we’re inspiring our audiences.

You will have strong paid social knowledge and have experience setting up & managing campaigns in ads manager across Meta, TikTok & Pinterest. A testing & learning attitude is key to drive forward our objectives and partnership plans to ensure we are industryleading, and always optimising both our content and our targeting model to drive better performance from our investments.

**ABOUT THE JOB**
- You’ll lead on strategising, planning, executing brand social campaigns across a range of social platforms (including Meta, TikTok, Pinterest & Snapchat). This will include attending working groups, set up kick off sessions with platforms to discuss campaignstrategy & testing, produce media plans to share with wider stakeholders, campaign building and executing, campaign management and performance reporting.
- You’ll be responsible for briefing and managing social creative via our internal production team, and working closely with this team and platform partners to ensure we follow best practice.
- You’ll be managing one direct report, the Social Media Executive who supports on paid partnerships and organic content.
- Our social marketing and story-telling approach across the year will be set according to business priorities at key times of the year, in line with the Comms Planning Process, which you will feed into and be a champion for in the team.
- Assisting with producing/Directing on large scale shoots from a social perspective
- You’ll collaborate closely with our Digital Marketing team to ensure a seamless full funnel approach towards the customer journey and integration of our targeting strategies.
- You’ll lead on raising invoices and purchase orders and have a good working relationship with the finance team to ensure we track and update our budgets according to monthly spends.

**ABOUT YOU**
- You’ll have a great understanding and experience in social media with an understanding of social media best practice and how brands can use their social platforms to drive business results
- You’ll have experience of planning and implementing paid and organic social campaigns across a variety of platforms and have a brilliant understanding of audience targeting principles
- You’ll be an excellent relationship builder as you’ll be required to integrate with as many areas of the business as possible and build relationships with key stakeholders such as Platform Partners, Agencies, Customer Service, Performance Marketing, Product& the Airline
- You’ll be able to interpret analytics and data into useable insight and will have experience of reporting on social performance metrics
- Proficient in the use of social media native systems and platforms, with a particular focus on scheduling and publishing (e.g. Smartly, Sprout, ads manager)
- A finger on the pulse of what’s happening in social media and the ability to Identify new initiatives and opportunities, for example, the testing of new platforms or new technologies for campaign improvements
- Ability to work under pressure and self-manage your workload

**ABOUT OUR OFFER**
- Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
- Health and Wellbeing support in five key areas - Financial, Health, Social, Community and Career
- Discretionary Bonus Scheme
- Private Medical Insurance, single cover with option to add dependants
- Permanent Health Insurance
- Excellent rates with foreign exchange
- Pension scheme and life assurance

We want to be the best-loved holiday company not only for our customers, but for our colleagues too. That’s why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI.Click here tofind out more.?

We love to see your uniqueness shine through and inspire the future of travel.?If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA

LI-SH1#LI-Hybrid, #LI-Onsite

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