Marketing Manager

1 month ago

London, United Kingdom Salt Search Full time

**Salt is proud to be working with a global media intelligence provider who are on the hunt for a B2B Marketing Manager.**

**Salary**: £40k-£50k + benefits

**Hybrid working**:Office in Clapham, SW London

**Key responsibilities**:

- Work with the CEO/sales leads to develop and execute the marketing plan for the region.
- Take ownership of regional marketing execution, coordination of internal and external resources and reporting
- Focus on contact acquisition by amplifying awareness in key markets
- Drive regional lead generation activities and partner with regional sales teams to drive demand for the product amongst our target customer segments
- Provide regular, detailed reports on activities and key marketing metrics
- Maintain an excellent understanding of products, clients and competitors
- Work with external agencies, industry associations, and vendors to execute PR and marketing campaigns
- Attend partner PR and communications events, dinners and conferences, representing the business and interests.
- Devise and run our own events and webinars to drum up lead generating activity

**Skills**:

- 3+ years B2B experience in marketing
- Able to demonstrate robust digital marketing techniques including PPC and SEO
- Excellent communication skills, including strong English copy writing
- Great understanding of PR, comms and media relations, there is marcomm element to this role
- Be a strong social marketer with a sound understanding of planning; execution; and reporting across Twitter & LinkedIn
- Proactive, self-starter able to use your own intuition to prioritise and manage workload
- Experienced in content-led demand generation
- Able to identify suitable customer case study opportunities
- Proficient in HubSpot
- Proficient in WordPress and design capabilities a bonus

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