PPC Executive

**Aykley Heads, Durham**:
Role:
PPC Executive

**Salary**:
Competitive Salary Based On Experience

We are a leading digital agency specialising in bespoke website development and digital marketing. We work with clients across various sectors, delivering innovative digital solutions to help them achieve their business goals. With a focus on creativity, technology, and strategic thinking, we strive to provide our clients with exceptional results and a competitive edge in the digital landscape.

As a PPC Executive at our Digital Marketing agency, you will play a pivotal role in managing and expanding our portfolio of PPC clients. Your primary responsibilities will revolve around driving targeted ads, optimising campaigns, and ensuring the delivery of exceptional results to our clients. Your expertise in Google Ads, strong communication skills, and proactive approach will be instrumental in building strong client relationships and achieving the agency's growth objectives.

**Responsibilities**:

- **Portfolio Management**: Effectively manage and grow our existing portfolio of PPC customers by optimizing their campaigns, ensuring performance targets are met, and proactively identifying opportunities for improvement.
- **New Customer Acquisition**: Actively seek new PPC customers to expand and sustain our client base. Collaborate with the sales team to identify potential leads and deliver compelling pitches to prospective clients.
- **Audience Creation**: Develop and implement audience targeting strategies to deliver highly targeted ads that align with clients' specific goals and objectives.
- **Brand and Goal Understanding**: Acquire a deep understanding of each customer's brand, industry, and unique business goals to tailor PPC campaigns accordingly.
- **Customer Communication**: Regularly communicate campaign results, performance changes, and enhancements to clients. Provide clear and insightful reports to showcase the impact of PPC efforts.
- **A/B Split Testing**: Design and run A/B split tests to analyze ad performance, identify trends, and create more effective and optimized ads.
- **Keyword Research**: Conduct thorough keyword research to identify relevant keywords, uncover opportunities, and ensure campaigns are targeting the right audience.

**Requirements**:

- **Commercial Experience**: A minimum of 2 years of hands-on experience in managing PPC campaigns in a professional environment, preferably at a digital marketing agency.
- **Google Ads Proficiency**: Strong expertise in Google Ads (formerly Google AdWords) is essential. Demonstrated knowledge of campaign setup, optimization, and analysis.
- **Communication Skills**: Excellent communication and interpersonal skills to effectively liaise with clients and team members. Ability to present complex data in a clear and concise manner.
- **Proactive and Self-Motivated**: A proactive and self-driven attitude is crucial in identifying opportunities, taking initiative, and delivering outstanding results for our clients.
- **Analytical Skills**: Strong analytical mindset with the ability to interpret data, analyze campaign performance, and make data-driven decisions to optimize PPC efforts.
- **Team Player**: Collaborative and willing to work closely with other team members to achieve collective goals.

**Preferred Additional Skills**:

- **Other Channels**: Familiarity with other PPC platforms such as Microsoft Advertising
- **Google Analytics**: Knowledge of Google Analytics to analyse website performance and user behaviour
- **PPC Tools**: Knowledge of PPC Tools to assist in day-to-day management of campaigns

**Perks**:
**Hybrid Working**:
We're hybrid - giving you time to focus at home and collobrate as a team.
- view_timeline_
**Flexible Hours**:
We offer flexible working hours to help you find a work life balance.

**Collaborative Environment**:
We truly believe that collobrative working achieves the best results.
- wb_sunny_
**Enhanced Holiday Allowance**:
We offer an enhanced holiday allowance, which grows with you.
- event_
**Regular Team Events**:
We have exciting regular team building events.
- takeout_dining_
**Monthly Team Lunch**:
We bring the team together through their passion for food every month.

**The Best Software & Hardware**:
Work on a beautiful Mac with the best software to help achieve your best work.

**Training & Development**:
We provide training and actively encourage personal development.