Marketing Analyst

2 months ago

Northampton, United Kingdom The One Group Full time

**Marketing Analyst
£40,000
Northamptonshire
Hybrid Working**
Join a company that challenges, creates and delivers
They challenge the norm, exploring new ideas, innovating and never setting for the way it's always been done. They challenge themselves with ambitious
targets and achieve them through clear communication and open feedback.
They think big and create processes and solutions that scale. They document and systemise tasks, but they never take the processes for granted - they question and evolve them for scale and competitive edge.
Above all, they make things happen with a can-do attitude and tireless pursuit of results....
To be able to do that and continue to do that effectively they need a great Marketing Analyst
**In a nutshell**:
Using skills in data analysis you'll compile, analyse, and report sales and marketing performance data, providing actionable insights in order to guide the sales and marketing teams. You'll be monitoring and analysing sales & marketing KPIs, contributing tothe development of sales plans and objectives.
**What you'd be doing in this role**:
? Supporting in planning and delivery of sales & marketing campaigns and
monitoring the performance
? Delivering insight based on analysis of sales & marketing activity
You'll conduct data analysis to provide support for strategic plans designed to increase revenue and marketing efficiency
? Coordinating with finance to retrieve, format, and analyse financial data to review business performance
? Conducting analysis and provide reports to management in support of day to day
business.
? Providing assistance to sales, marketing and the leadership team to support decision making through the power of data to support budget assumptions.
? Work with stakeholders and the team to develop the best sales & marketing
reporting and defining the right KPIs
? Contributing to client and market research and developing digital channels and
communications
? Engaging with the business and implementing own expertise and knowledge to push the data quality forward
? Where data is missing, create scalable mechanisms to collect the right datasets
**What they'd love you to be able to bring to the table**:
? At least 3 years experience in a similar, marketing data driven / analytical role
? Driven by looking at ways to improve and streamline processes
? Experience juggling multiple projects simultaneously in order to meet deadlines
? Experience with Google Analytics & Google Ads
? Familiarity with CRO process and web analytics tools such as Google Optimise / SimilarWeb
? Previous experience using a CRM, ideally Salesforce
? Experience working with systems such as Pardot and Google Sheets

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